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Practical tips on spotting click fraud, protecting your ad budget on Google Ads and Meta, and getting more from every campaign — from the team that analyzes this traffic every day.

Click Fraud in E-commerce Advertising: Budget Protection and Conversion Optimization Guide
Click Fraud in E-commerce Advertising: Budget Protection and Conversion Optimization Guide Özgül Yavuz Kaddoura

Click Fraud in E-commerce Advertising: Budget Protection and Conversion Optimization Guide

E-commerce ad budget protection strategies are essential for digital advertising success. Without them, businesses suffer significant losses without even realizing it.According to the 2025 Imperva Bad...
03/10
How to Set Up Google Ads Offline Conversions With the API (2026 Guide)
How to Set Up Google Ads Offline Conversions With the API (2026 Guide) Özgül Yavuz Kaddoura

How to Set Up Google Ads Offline Conversions With the API (2026 Guide)

Learn how to set up Google Ads offline conversions with the API in 2026, step by step, and how ClickSambo automates the process while keeping fraudulent clicks out of your bidding data.
02/23
The Agentic Shift: Google's 2026 ALF & UCP Updates
The Agentic Shift: Google's 2026 ALF & UCP Updates Özgül Yavuz Kaddoura

The Agentic Shift: Google's 2026 ALF & UCP Updates

Google's 2026 updates, from the ALF ad safety model to the Universal Commerce Protocol and Meridian, are shifting advertising toward AI agents. Here's what changes for advertisers and why clean, fraud...
01/14
How to Get a Google Ads Refund for Invalid Clicks
How to Get a Google Ads Refund for Invalid Clicks Özgül Yavuz Kaddoura

How to Get a Google Ads Refund for Invalid Clicks

Our step-by-step guide shows you how to fill out the Google Ads Click Quality form and use the ClickSambo report to successfully claim your refund for invalid traffic.
12/04
Performance Max Updates: Waze Ads and Channel Reporting
Performance Max Updates: Waze Ads and Channel Reporting Özgül Yavuz Kaddoura

Performance Max Updates: Waze Ads and Channel Reporting

Google's November 2025 Performance Max update added Waze ads and channel-level reporting. Here's what changed, what it means for your budget and how to protect it from fake clicks.
11/26
How to Track WhatsApp and Call Clicks as Google Ads Conversions with GTM
How to Track WhatsApp and Call Clicks as Google Ads Conversions with GTM Özgül Yavuz Kaddoura

How to Track WhatsApp and Call Clicks as Google Ads Conversions with GTM

Calls and WhatsApp messages are often your most valuable Google Ads leads, but they're easy to miss in your reports. This step-by-step guide shows how to track call and WhatsApp button clicks as conve...
09/04
GCLID & Click Fraud: Your Guide to Accurate Tracking
GCLID & Click Fraud: Your Guide to Accurate Tracking Özgül Yavuz Kaddoura

GCLID & Click Fraud: Your Guide to Accurate Tracking

GCLID, WBRAID and GBRAID connect every Google Ads click to the conversions it drives. When bots generate those clicks, the same IDs carry fake data into your reports, Smart Bidding and offline convers...
07/28
7 Best Google Ads Management Tools to Maximize ROI
7 Best Google Ads Management Tools to Maximize ROI Özgül Yavuz Kaddoura

7 Best Google Ads Management Tools to Maximize ROI

The best Google Ads management tools for protecting your budget, automating bids, testing ads and measuring real ROI, and why clean data has to come first.
07/18
Bots in Ad Management: How Bot Traffic Affects Your Google and Meta Ads
Bots in Ad Management: How Bot Traffic Affects Your Google and Meta Ads Özgül Yavuz Kaddoura

Bots in Ad Management: How Bot Traffic Affects Your Google and Meta Ads

Bots don't just click your ads; AI-powered bots now fill in lead forms too. Learn how bot traffic affects your Google Ads and Meta Ads campaigns, and how to stop it.
05/29
Invalid Traffic (IVT): What It Is, How to Spot It and How to Stop It
Invalid Traffic (IVT): What It Is, How to Spot It and How to Stop It Özgül Yavuz Kaddoura

Invalid Traffic (IVT): What It Is, How to Spot It and How to Stop It

Invalid traffic (IVT) is any ad click or impression that doesn't come from genuine interest. Learn the types of IVT, how to spot it in Google Ads and how to protect your budget.
05/29
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