Q2 2026 · April – June
In the second quarter of 2026, 40.1% of the Google Ads clicks ClickSambo tracked across Turkey were invalid. Two out of every five paid clicks did not belong to a real user.
Each square represents one click.
Of the Google Ads clicks ClickSambo tracked in Turkey between 1 April and 30 June 2026, 40.1% were invalid, up from 38.1% the previous quarter. 87.9% of invalid clicks still appeared in the advertiser's Google Ads report, and only 16% reached the landing page. Clicks from data-centre networks were 96.1% invalid; banking and finance had the highest sector rate, at 83.8%.
Every figure below comes from Google Ads clicks recorded by the ClickSambo click-protection infrastructure between April and June 2026.
87.9% of the clicks flagged as invalid also appeared in the advertiser's Google Ads click report — almost exactly the same rate as valid clicks. The flagged traffic is not filtered out on Google's side; what Google's own systems filter appears separately in the Invalid clicks column of the campaign report.
96.1% of clicks arriving from data-centre IP addresses were invalid. On VPN, proxy and residential proxy networks the rate is 84.5%. Network type alone is a strong filtering criterion; we explain how this traffic is generated on our bot traffic page.
Only 16% of invalid clicks went on to load the landing page, against 60.9% of valid clicks. In most cases the advertiser pays for a click without even receiving a visit.
54.8% of invalid clicks are repeat clicks arriving from the same IP address above a threshold. Second come suspicious IP ranges, at 42.7%; competitor fraud is often behind this pattern.
Sectors with a high cost per click and intense competition sit at the top. The full breakdown is in the report.
| Sector | Invalid click rate |
|---|---|
| Banking and finance | 83.8% |
| Maintenance services | 70.8% |
| Beauty and cosmetics | 65.6% |
| Online retail | 63.1% |
| Home repair | 52.7% |
| Freight and storage | 49.1% |
| Marketing | 38.7% |
| Transport and logistics | 36.9% |
| Electrical services | 36.8% |
| Plumbing | 36.4% |
| Tourism | 25.8% |
| Medical services | 16.1% |
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An invalid click is an ad click that does not reflect genuine interest from a real user. Repeated clicks from the same IP address, requests from data-centre or proxy networks, automated scripts and deliberate competitor clicks all fall within the definition. The advertiser pays for these clicks but receives no visit or conversion in return.
40.1% of the Google Ads clicks ClickSambo tracked across Turkey in the second quarter of 2026 were classified as invalid. In the previous quarter the figure was 38.1%. These numbers describe the traffic tracked by ClickSambo and are not an estimate for the Turkish market as a whole.
Google applies its own filtering, but the data shows this is not sufficient on its own. In the second quarter of 2026, 87.9% of the clicks flagged as invalid also appeared in the advertiser's Google Ads click report — almost the same rate as valid clicks, at 87.0%.
In the second quarter of 2026 the highest invalid click rates were in banking and finance (83.8%), maintenance services (70.8%), beauty and cosmetics (65.6%) and online retail (63.1%). The lowest rates were in online gaming (4.5%) and medical services (16.1%).
Every ad click arriving through the Google Ads tracking template is recorded individually. Records sharing the same click ID count as a single click, and the earliest timestamp is kept. Records matching a known bot and crawler list, and records where the tracking parameters were never populated, are removed before any rate is calculated. Invalid click categories, rate definitions and thresholds are applied identically every quarter, so the figures stay comparable across periods. The data is anonymised and aggregated.
The data points to three effective steps: filtering traffic by network type from data-centre, VPN and proxy networks (where the invalid rate is 84.5–96.1%); blocking repeat clicks from the same IP address above a threshold (54.8% of invalid clicks are of this kind); and excluding regions you don't serve from targeting. ClickSambo's Google Ads protection scores every click in real time, feeds suspicious IP addresses back to Google and Meta, and helps your ads optimise on clean data; for the Meta side, see Meta Ads protection.
Google credits the ad account for invalid clicks its own systems detect, and advertisers can also request an investigation into clicks they suspect. But 87.9% of the clicks flagged as invalid in this report also appeared in the advertiser's Google Ads click report. Blocking invalid traffic at the source is therefore more effective than relying on refunds; we explain how the process works on Google refunds and invalid clicks.
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The data may be reused with attribution. Suggested citation: ClickSambo (2026). Turkey Invalid Click Report, Q2 2026.
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