Turkey report · Q2 2026

Invalid Click Report

In the second quarter of 2026, 40.1% of the Google Ads clicks ClickSambo tracked across Turkey were invalid. Two out of every five paid clicks did not belong to a real user.

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Google API approved

Google-certified click tracker

Invalid clicks — 40.1% Valid clicks — 59.9%

Each square represents one click.

Invalid click rate: 40.1%
Traffic originating in Turkey: 88.6%
Invalid rate on data-centre networks: 96.1%
Invalid clicks present in Google's report: 87.9%

Key findings for the quarter

Every figure below comes from Google Ads clicks recorded by the ClickSambo click-protection infrastructure between April and June 2026.

87.9%

Invalid clicks also appear in Google's own report

87.9% of the clicks flagged as invalid also appeared in the advertiser's Google Ads click report — almost exactly the same rate as valid clicks. The flagged traffic is not filtered out on Google's side.

96.1%

Clicks from hosting networks are almost never genuine

96.1% of clicks arriving from data-centre IP addresses were invalid. On VPN, proxy and residential proxy networks the rate is 84.5%. Network type alone is a strong filtering criterion.

16.0%

Flagged clicks never reach the landing page

Only 16% of invalid clicks went on to load the landing page, against 60.9% of valid clicks. In most cases the advertiser pays for a click without even receiving a visit.

54.8%

The most common method is repeat clicking, not sophisticated bot networks

54.8% of invalid clicks are repeat clicks arriving from the same IP address above a threshold. Second come suspicious IP ranges, at 42.7%.

Invalid click rate by sector

Sectors with a high cost per click and intense competition sit at the top. The full breakdown is in the report.

Banking and finance 83.8%

Maintenance services 70.8%

Beauty and cosmetics 65.6%

Online retail 63.1%

Home repair 52.7%

Freight and storage 49.1%

Marketing 38.7%

Transport and logistics 36.9%

Electrical services 36.8%

Plumbing 36.4%

Tourism 25.8%

Medical services 16.1%

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Q2 2026 report

Invalid click rates by sector, device and browser
Ad network, match type and ad slot analysis
Hourly and daily distribution, traffic source type
Method and definitions appendix

Choose the report period Current period: Q2 2026 report — invalid click rate of 40.1%. Previous period: Q1 2026 report — invalid click rate of 38.1%.

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Frequently asked questions

What is an invalid click?

An invalid click is an ad click that does not reflect genuine interest from a real user. Repeated clicks from the same IP address, requests from data-centre or proxy networks, automated scripts and deliberate competitor clicks all fall within the definition. The advertiser pays for these clicks but receives no visit or conversion in return.

What is the invalid click rate in Turkey?

40.1% of the Google Ads clicks ClickSambo tracked across Turkey in the second quarter of 2026 were classified as invalid. In the previous quarter the figure was 38.1%. These numbers describe the traffic tracked by ClickSambo and are not an estimate for the Turkish market as a whole.

Doesn't Google already filter invalid clicks?

Google applies its own filtering, but the data shows this is not sufficient on its own. In the second quarter of 2026, 87.9% of the clicks flagged as invalid also appeared in the advertiser's Google Ads click report — almost the same rate as valid clicks, at 87.0%.

Which sectors are most affected?

In the second quarter of 2026 the highest invalid click rates were in banking and finance (83.8%), maintenance services (70.8%), beauty and cosmetics (65.6%) and online retail (63.1%). The lowest rates were in online gaming (4.5%) and medical services (16.1%).

How often is the report published?

Once a quarter. The report is compiled after the quarter closes and sent to everyone who leaves an email address.

ClickSambo (2026). Turkey Invalid Click Report, Q2 2026. https://clicksambo.com/invalid-click-report

The report is compiled from anonymised and aggregated data collected by the ClickSambo click-protection platform. It contains no personal data, IP addresses or customer identifiers.