Your sales team should only ever call real people.
Lead generation runs on two budgets: the ad spend that brings a lead in, and the hours your team spends on the phone. Click farms and bots drain both — inflating your cost per lead on Google and Meta, then filling your CRM with numbers that ring out, disconnect or never existed. ClickSambo filters the fake traffic and the fake leads on both platforms, so only genuine prospects reach your dialler.
Simulation · fake leads never reach your dialler
Fraud doesn't just cost you clicks. It costs you calls.
Most protection stories stop at the ad budget. In lead generation the bigger loss is downstream: a fake lead is a click you paid for and then a call your rep wastes. Two budgets, one attack.
You pay per lead — so does the fraud
Your whole model rewards volume, which is exactly what bots and click farms manufacture. Every fake click and junk form-fill lands on your card before anyone picks up the phone.
Your reps dial ghosts
Recycled numbers, made-up names, datacentre submissions — each one is a real minute a rep spends chasing someone who was never there. That's the second budget nobody puts on the invoice.
Your numbers stop meaning anything
Fake volume warps cost per lead, contact rate and ROAS. If you report to clients, the dashboard shows leads that never convert — and the trust goes before the contract does.
Two platforms. One clean funnel.
Attackers don't respect channel boundaries, so neither does the protection. Google Ads and Meta are covered under one account, with one definition of what counts as real — whether the lead came from a search or a Reel.
Google Ads
- Classify
Every click classified in real time; invalid clicks filtered with click thresholds.
- Block
Repeated IPs, datacentre and proxy ranges and known click-farm sources blocked automatically.
- Feed back
Negative/Positive Conversions forwarded back to Google, so Smart Bidding learns from filtered data, not noise.
Circuit Breaker
Pauses a keyword, device or region the moment an attack concentrates on it.
Shield
An extra, always-on layer that keeps flagged sources off your ads.
Meta Ads · Facebook & Instagram
- Detect
Every Facebook and Instagram click and every Instant Form lead is scored in real time.
- Exclude
Fraud is sent to your pixel as a Conversions API event and collected into an auto-built Custom Audience that every ad set excludes.
- Teach with real customers
Meta's Conversion Leads integration feeds lead stages back, optimising Advantage+ delivery toward real customers and stopping fake submissions at the source.
- Clean leads to your team
Genuine Instant Form leads reach your CRM with every field and the fraud analysis attached; the fake ones never make it to your dialler.
One dashboard, one report
Google and Meta side by side, so a fake lead looks the same wherever it came from.
What a fake lead really costs
The click is the cheap part. The expensive part is everything that happens after it lands in your pipeline — and it happens quietly, one wasted dial at a time.
Unfiltered
Your team dials ghosts
- Budget spent on clicks and forms that never become customers.
- Prime calling hours burned on dead and recycled numbers.
- CPL and contact rate swing; reports look full but close nothing.
With ClickSambo
Your team calls real people
- Fake clicks filtered by thresholds; fraudulent sources excluded from Google + Meta.
- Only genuine leads reach your CRM and dialler.
- CPL and ROAS reflect real demand — for you and your clients.
What attacks on lead-gen accounts look like
Some are crude and easy to spot. The ones that hurt look almost exactly like a real prospect — until the moment your rep dials the number.
The same source on a schedule
One IP or form fingerprint submitting at regular intervals, day after day, like clockwork.
Rotating datacentre ranges
Traffic that shifts IP constantly so no single block ever stops it — a signature of hosted, not human, visitors.
Budget-burn bursts
A wave of clicks timed to exhaust the daily budget before your best hours, so real searches never see your ad.
0-second visits
Clicks that land, do nothing and leave — no scroll, no call, no conversion, just a charge.
Recycled & invalid numbers
Instant-form submissions with phone numbers that are disconnected, reused across leads, or never existed.
Incentivised & farm leads
People paid to fill in forms. They answer once, show no intent, and never engage again.
Built for how lead-gen teams actually operate
Whether you buy leads for your own sales floor or generate them for clients, the protection scales with the way you're set up.
Home services
Roofing, HVAC, remodelling, windows.
Solar & energy
High-CPL, high-fraud auctions.
Insurance
Auto, home, health, life.
Mortgage & finance
Refi, loans, debt, cards.
Legal & claims
Injury, mass tort, intake.
Healthcare & clinics
Aesthetics, dental, elective.
Education & enrolment
Courses, bootcamps, admissions.
B2B demand gen
SaaS, services, agencies.
Running it for clients?
Every account is protected and reported on separately, so you can show each client exactly what was blocked and what their real cost per lead is — without exposing your buying to them. Clean numbers are the easiest retention tool an agency has.
Plans scale with your lead volume
Protection is priced by the traffic and lead volume across your accounts, not by seats. Tell us how you're set up and we'll map a plan to it — no long contract to find out whether it works.
Frequently asked questions
Do you protect Meta lead forms, or just Google?
Both. Google Ads and Meta (Facebook and Instagram) run under one account with one definition of a fake lead. On Meta, Instant Forms are protected via the Conversions API, and fake submissions are excluded at the source.
Will you ever block a real lead?
The system is deliberately conservative. A lead or source is only acted on when several signals agree — network, device, identity and behaviour — and anything you add to an exemption list is never touched. The goal is to remove noise without ever costing you a genuine prospect.
How do you tell a fake lead from a real one?
By the things a real prospect can't fake and a bot can't hide: the network and IP a submission comes from, whether the device and identity have been seen before, whether the phone number is reachable or recycled, and how the visitor behaved on the way to the form.
We call our leads — does this help with phone leads too, not just forms?
Yes. The point of the product for a lead-gen team is exactly that: the number and the source behind each lead are scored, so your dialler ends up with people who actually answer, not a list padded with dead numbers.
I run many client accounts. Does it scale?
Yes. Each account is protected and reported on independently, so you get a per-client view of what was blocked and what their real cost per lead is, all from one place.
Does it replace my Google Ads or Meta setup?
No. It sits on top of what you already run. Your campaigns, ad sets and lead forms stay exactly as they are; ClickSambo works over the existing connections and filters what flows through them.
How much work is it to get started?
Minimal. If you already advertise on Google and Meta, connection is quick and the protection can be switched on shortly after. We calibrate it to your accounts rather than dropping in generic rules.
Stop paying to call people who were never there.
Send us your Google and Meta accounts and we'll show you how much of your current lead flow is real — before you spend another euro on the part that isn't.
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