ClickSambo already protects Google Ads and Meta Ads (Facebook and Instagram) campaigns.
Upon every click, ClickSambo evaluates device fingerprints, IP reputation, VPN/Proxy/Tor flags, network classification, and session behavior. IPs confirmed as invalid are instantly excluded in Google Ads; in Meta Ads, fraudulent traffic is added to an excluded audience so your ads are no longer shown to those profiles.
Google Ads caps account-level IP exclusions at 500 IPs. ClickSambo dynamically rotates this IP pool by removing older, low-risk IPs and inserting newly detected active threats, maintaining continuous protection
Threshold settings define how many ad clicks are allowed from the same IP address within a given period (e.g., 2 in 1 day, 3 in 7 days, 4 in 30 days). Rules come preset for your industry and can be customized. For example, with a "2 clicks in 1 day" rule, the IP is blocked on its 2nd click and your ads are no longer shown to it. If several rules are set, whichever triggers first applies.
When concentrated attacks hit a specific keyword, device, or location where IP blocking alone is insufficient, the Circuit Breaker (an add-on module available on top of your plan) automatically pauses (PAUSED) that specific campaign channel temporarily and re-enables it once the cooldown period expires
An attacked keyword is automatically set to PAUSED while keeping all other keywords in the campaign active. After the configured cooldown timer elapses, the keyword returns to ENABLED status automatically
If a wave of attacks originates from mobile devices, the system applies a -100% bid adjustment to that device type at the campaign level. For regional attacks, it temporarily excludes the targeted city/region as a negative location
Safety rules prevent accidental campaign shutdown: at most 5 breakers can stay open per campaign, at most 10 automated actions are taken per hour per domain, no action is taken below a 30% fraud rate or 10 clicks, the last active keyword in an ad group and the last active device type are never closed, and items on your exemption list are never touched. These parameters can be adjusted to your business needs. See our Circuit Breaker page for details.
Standard IP blocking works after an ad click occurs. Shield is a server-side gateway service that inspects visitors at the server level within 3 seconds before your website loads, stopping fraudulent traffic at the door to prevent server load and spam form submissions. Shield is priced separately and requires an active protection package.
For dynamic IP attacks, IP blocking alone may be insufficient. We recommend switching your bidding strategy from "Maximize Clicks" to "Conversions". ClickSambo's conversion integration cleans your conversion data of bot clicks before sending it to Google Ads, so the algorithm focuses on real users. Contact us via WhatsApp or [email protected] to add conversion protection.
Meta Ads Manager does not offer IP blocking. ClickSambo adds fraudulent traffic that exceeds your thresholds to an excluded audience, so your ads are no longer shown to those profiles.
Instant Forms run within Facebook/Instagram, bypassing site tracking scripts. ClickSambo intercepts every lead submission via webhooks in real time and scores it across 4 layers: Content Validation, Pattern/Volume Analysis, Global Identity Network, and Ad Context. Fraudulent leads are filtered before reaching sales teams
ClickSambo sends qualified or disqualified lead status back to Meta via Conversion Leads integration. Meta's delivery optimization model adapts to target actual converting customers rather than fake lead submitters
Our system targets specific bot behavior, data centers, VPNs, or proxies rather than general residential or mobile provider IP ranges
No. IP geolocation identifies city, country, ISP, and ASN metadata; privacy regulations prevent pinpointing exact street or home addresses
Thanks to the code added to your site, requests that do not execute JavaScript are also captured on the server side and included in the tracking and scoring process.
No. In addition to IP blocking, ClickSambo excludes malicious publisher sites based on placement analysis, uses negative audience feedback, filters bot traffic out of conversion data and runs campaign-level circuit breakers. With Shield, our server-integrated supplementary solution, clicks can even be blocked before they reach your website.
A whitelist allows you to define office IPs, client IPs, or strategic keywords that must remain exempted from automated blocking rules
No. Official search and ad approval crawlers (such as Googlebot, AdsBot-Google and Facebookexternalhit) are automatically recognized and allowlisted, protecting your ad approval status.
Google Ads exclusions are kept up to date through dynamic pool management. In Meta, fraudulent traffic is kept in the excluded audience; an option to set the retention period from your dashboard will be added soon.
Yes. You can set custom fraud alert thresholds (e.g., "Alert me if 10 fake clicks occur within 5 minutes") across mobile push notifications and e-mail channels
Starter: €29/domain/mo (€89 one-time setup fee), for monthly ad budgets up to €900, 1 domain, up to 100,000 daily checks.
Professional: €59/domain/mo (€159 one-time setup fee), for monthly budgets above €900, 1 domain + unlimited subdomains, up to 500,000 daily checks.
Agency: €19/domain/mo (€69 setup fee/domain), minimum 5 domains, Professional capacity per domain.
For a quote, contact us via WhatsApp or [email protected].
Click fraud refers to invalid interactions on your Google Ads or Meta Ads campaigns generated by bots, competitors, automated scripts, VPN/proxy networks, or click farms to drain your budget or depress campaign performance. According to global research institutions, over $80 billion in ad spend is wasted worldwide every year due to click fraud. This drains funds that should reach real potential customers and poisons your advertising algorithms with toxic data.
Google filters basic, known search crawlers; however, independent global research reports show that 15–20% of ad traffic bypasses automated filters. Based on Q2 2026 data from ClickSambo users in Turkey, 40.1% of 320,926 monitored Google Ads clicks were invalid, and 87.9% of the clicks ClickSambo flagged as invalid appeared as billable clicks in Google Ads reports. ClickSambo adds an extra layer of protection beyond automated filters, using real-time behavioral and network-level analysis.
Global research indicates average invalid click rates between 15% and 25%, whereas fierce local competition drives rates higher. According to ClickSambo user data, the invalid click rate in Turkey was 38.1% in Q1 2026 and rose by 2.0 percentage points to 40.1% in Q2 2026
Globally, legal, finance, and emergency services rank highest due to elevated cost-per-click (CPC) values. According to ClickSambo Q2 2026 data, the highest invalid click rates were recorded in Banking & Finance (83.8%), Maintenance (70.8%), Beauty & Cosmetics (65.6%), Online Retail (63.1%), and Home Repair (52.7%)
Search Network ads rank highest because they are direct targets for competitors. ClickSambo data shows that 69.1% of Search Network clicks, 51.0% of Performance Max (P-Max) campaign clicks, and 35.4% of Display Network clicks contain invalid traffic
While the rate of human search activity drops during the night, automated bot networks and competitor software continue to operate around the clock. According to ClickSambo data for Turkey, the invalid click rate peaks at 87.4% around midnight (23:00–00:00), whereas it falls to 35.7% during the 09:00–10:00 morning window, when genuine customer traffic is heaviest.
According to research reports, approximately 63% of Google Ads clicks worldwide originate from mobile devices. ClickSambo Q2 2026 report data indicates that 94.7% of local paid ad traffic comes from mobile devices. The invalid click rate on mobile reaches 69.0% (and up to 83.0% on the Mobile Safari browser), compared to 34.3% on desktop traffic.
VPN and proxy services mask true user locations and IP addresses. ClickSambo click data demonstrates that 96.1% of ad clicks originating from data center/hosting networks and 84.5% of clicks from anonymized VPN/Proxy/Tor networks are invalid
Click fraud surges most severely in major metropolitan areas with intense business competition. According to ClickSambo Q1 2026 data for Turkey, Ankara (62.5%), Eskişehir (57.5%) and İzmir (51.7%) had the highest invalid click rates, while the rate in Istanbul was 33.3%.
ClickSambo detection engine data shows that 54.8% of invalid traffic consists of "Repeat Clicks" from the same source, while 42.7% stems from "Suspicious IP Ranges" utilized by coordinated bot networks
Attackers no longer rely solely on clicking repeatedly from a single IP; instead, they rotate across IP blocks owned by internet service providers. ClickSambo data confirms that the share of this attack method surged from 19.1% to 42.7% in a single quarter
Yes. Based on ClickSambo analysis of connected Google Ads accounts, 87.9% of clicks flagged as fraudulent by our system still appeared on Google's own click reports as billable ad clicks.
The "Search Other" location in Google Ads reports refers to placements at the bottom of search result pages or on search partner sites. ClickSambo data shows that clicks from this placement carry a record invalid rate of 91.7%
While 60.9% of genuine ad clicks fully load a website's landing page, only 16.0% of fraudulent clicks blocked by ClickSambo complete a page load. The vast majority of paid clicks are wasted without bringing actual visitors to the site
Google Smart Bidding and Meta Advantage+ optimize ad delivery based on engagement and conversion signals. When bots generate fake clicks and conversions, these distorted signals can lead algorithms to target similar low-quality profiles, undermining campaign machine learning.
This occurs due to broad default Google Ads location settings or competitors using residential proxies to hide their true location. You can review geographic fraud patterns using the Location Analysis reports in your ClickSambo dashboard and mobile app:
While Broad Match ads in digital marketing are generally more susceptible to widespread, low-quality traffic, competitor and bot attacks can directly target your specific keywords such as Exact Match and Phrase Match that hold high conversion potential. Indeed, an analysis of ClickSambo click data has revealed instances where invalid click rates reached as high as 80.9% for Exact Match keywords subjected to targeted competitive attacks. ClickSambo is capable of filtering out these targeted attacks at the keyword level, regardless of the match type.
Attackers deploy automated Headless Chrome browsers and mobile device emulators scripted to mimic human behavior. These scripts search target keywords and click on your ads, depleting daily budgets within minutes
If your cost-per-click is high and competitors run automated scripts during early morning hours, your daily budget can be completely depleted before genuine customers begin searching
Search engine indexing bots (like Googlebot) crawl organic site pages without clicking ads (in ClickSambo data, these bots account for 34% of organic page loads). Ad bots specifically target paid URLs containing tracking parameters (GCLID) to drain advertising spend
Yes. You can create an account, complete the 5-minute setup, and run a 7-day free trial to audit live invalid click rates and measure saved budget directly on your campaigns.
ClickSambo is an AI-powered ad protection and optimization tool that safeguards your Google Ads and Meta Ads campaigns against invalid clicks, competitor attacks, and fake lead forms, ensuring that your advertising budget reaches genuine customers
<head> tag and Code 2 immediately after the opening <body> tag (only required for Google Ads protection; Meta Ads setup needs no code). You can receive 100% free setup support from our 24/7 technical team at this stage.Payment details are registered upon account creation, but absolutely no charge is made to your card during the 7-day trial period. If you do not request cancellation by the end of 7 days, your selected plan subscription activates and billing occurs
Yes. If you encounter difficulties adding the tracking codes, our 24/7 technical support team provides completely free installation support to prepare your account
No. ClickSambo does not alter your ad copy, headlines, or creative assets. Because tracking operates via Google Ads tracking templates and pixels, your ads remain continuously active without review delays
Code 1 is placed in the <head> section to perform advanced device fingerprinting, behavioral tracking, and instant fraud evaluation. Code 2 is a fallback NoScript tag ensuring bots with JavaScript disabled are still captured
Navigate to Account Settings > Connections in your dashboard, sign in with your Google account, grant permission, select your Customer ID (or MCC sub-account), and click save
Log in via Meta through your dashboard, select the target ad account and Meta Pixel, and confirm connection
You can download "ClickSambo" for free on the iOS App Store and Google Play Store. The mobile app allows you to receive instant fraud alerts, review daily/weekly/monthly summaries, inspect reports, manage blocking rules, adjust IP thresholds, and update account settings
Yes. Under Account Settings > Package > Domain Info, click the "Share" button to grant client e-mail addresses view access to specific domain reports
Yes. Depending on your package's protection limit, you can add multiple websites (for Google Ads) and Meta ad accounts and manage them in a single dashboard.
No. The 7-day free trial applies to a single website. To add a second website, you can activate your subscription plan
Upgrades do not charge full retroactive fees. The system calculates a prorated difference for the remaining days of the current month and transitions your account seamlessly
Yes. If your monthly visitor traffic exceeds your plan capacity, protection pauses as your usage allocation for that month is exhausted. You can upgrade your plan under account settings or wait for your monthly renewal cycle
Go to Account Settings > Connections, click "Disconnect," and then click "Connect" to link your new Google Ads account within seconds
Select your MCC account on the Google Ads connection screen, and then choose the specific child account (Sub-Account) containing your active campaigns from the dropdown list
No. Our tracking scripts load asynchronously via global Content Delivery Networks (CDNs), so they do not noticeably affect page load speed or user experience.
ClickSambo OÜ is listed in Google's directory of certified click trackers; its tracking infrastructure works in line with Google Ads' third-party tracking requirements.
Yes. The 7-day free trial grants full access to all platform functions, advanced analytics, and protection capabilities
Yes. Monthly plans have no commitment; you can request cancellation at any time by e-mail or through the mobile app. Annual plans carry a 12-month commitment. After cancellation, your protection continues until the end of the period you have already paid for. Details are available on our Terms of Service page.
Monthly ClickSambo plans have no commitment and can be canceled at any time; annual plans carry a 12-month commitment. Cancellation and refund details are in our terms of service. Annual prepayments for Shield include 2 months free.
No. No raw phone numbers, e-mail addresses, or PII are stored in dashboards or reports. This data is protected using SHA-256 cryptographic hashing.
Yes. Standard protects one website on the platform you choose, Google Ads or Meta Ads. Pro Plus and Premium protect every website in their allowance on both Google Ads and Meta Ads.
"Maximize Clicks" is suitable for newly launched accounts to gather initial data. Once historical data accumulates, accounts should transition to "Conversions" or "Target ROAS" smart bidding to minimize fraud exposure. Contact us via WhatsApp or [email protected] to integrate our conversion solution.
Ad platform algorithms count every button click as a successful conversion without distinguishing bots from humans. Crawlers and casual clickers inflate conversion metrics without generating actual revenue
ClickSambo uses an API integration to send verified, high-intent human interactions to your Google Ads account as conversion data. This way, smart bidding models are trained on real buyer signals rather than bots. Contact us via WhatsApp or [email protected] to add conversion protection.
Manual channel selection is limited in P-Max campaigns. The Placement Analysis screen in the ClickSambo panel identifies the websites and applications where your P-Max ads appear and generate fake clicks; you can export this list and exclude them from your Google Ads account.
Action Analysis categorizes real-time user behavior—including form submissions, button interactions, page navigation depth, and session duration—for both paid and organic traffic
It reveals which publisher websites, apps, or display partners host your ads and details the invalid click ratios produced by each source, allowing you to exclude fraud-heavy placements
The UTM Analysis view breaks down traffic performance across source, medium, and campaign parameters, showing which marketing channels drive genuine, qualified visitors
Improve ad relevance and landing page experience (Quality Score), optimize website loading speeds, and deploy ClickSambo to block budget-draining fake clicks so your campaign stays active longer in ad auctions
The tracking template appends click identifiers (GCLID), campaign IDs, ad group IDs, keywords, and device parameters to target URLs, allowing ClickSambo to verify click origins
It tracks whether a browser actually rendered your landing page post-click. ClickSambo data shows that invalid clicks have a very low load completion rate (16.0%), proving that fake clicks rarely turn into actual site visits
"Search Top" indicates ads displayed above organic results (carrying a 47.8% invalid rate in local data). "Search Other" refers to bottom placements or search partner sites, which exhibit a higher invalid click rate of 91.7%
Yes. Fully automated campaign types (such as P-Max and Smart Search) restrict manual audience and placement controls, making third-party fraud protection layers essential
Discrepancies occur when users bounce before scripts load, network drops happen, or automated bots click ad links without executing page JavaScript trackers
Blocking fake clicks directly stops budget waste and cleans smart bidding models. However, reducing CPC also requires improving Quality Score factors such as Ad Relevance, Landing Page Experience, and Expected CTR
ClickSambo Meta Dashboard ranks similar Facebook pages and Instagram business accounts in your sector and location by follower metrics, allowing you to benchmark competitive positioning
The Google Ads tab (ClickSambo Panel) presents detailed charts and tables breaking down total clicks, invalid clicks, and fraud percentages for every targeted search term
We recommend structuring your ad scheduling based on your industry and the general purchasing or service-acquisition behaviors of your customers. Attacks do not occur at specific times; according to ClickSambo report data, the fake click rate rises toward midnight (87.4%) while dropping to its lowest level (35.7%) between 09:00 and 10:00 AM. You can configure your ad schedule by taking into account your specific attack patterns and sales dynamics.
Google Ads and ClickSambo may determine location using different methods. When a visitor uses a proxy or VPN network, the connection is routed through a different server; ClickSambo analyzes these signals in real time to reveal the actual connection point. This discrepancy is a fraud signal indicating proxy use.
ClickSambo data shows that approximately 11.0% of paid ad traffic flows through VPN, Proxy, or Tor networks, with 84.5% of that traffic categorized as invalid
No. ClickSambo stops budget waste on invalid traffic and cleans your campaign data. Sales conversions ultimately depend on landing page design, value proposition, pricing, and customer service quality
Yes. You can export the Google Ads Refund Report file from your ClickSambo dashboard to submit a formal refund request to Google for billed invalid clicks
It is Google's official submission form allowing advertisers to present evidence of invalid clicks and request financial account reviews
Only account users with Administrator access can submit the form. A review request covers clicks that occurred within the last 60 days.
The appropriate selection (such as traffic fluctuations, un-targeted locations, or IP-based suspicious activity) depends on your specific attack profile. ClickSambo provides diagnostic reports under the Google Ads menu analyzing fraud type, source, location, keywords, and placements. Advertisers make informed selections based on ClickSambo traffic data
The exported ClickSambo Excel report includes total monitored clicks, unique IP counts, threshold-exceeding IPs, Proxy/VPN IPs, suspicious IP blocks, GCLID codes, timestamps, and zero-conversion ratios
Review time varies by Google and usually takes a few weeks. Approved refunds are credited directly to your Google Ads account under Tools > Billing > Transactions > Adjustments as advertising credits rather than cash refunds
You must enter the specific 10-digit Customer ID (123-456-7890) where the affected campaigns reside. Entering an MCC Manager Account ID can lead to request rejection
These fields can be left blank or filled with "See attached report," as the full itemized IP breakdown is supplied in the attached ClickSambo Excel file
If Google rejects a request claiming their automated filters already caught the clicks, you can re-appeal using the assigned Case ID, citing frequency metrics and zero-conversion evidence from your ClickSambo report
Partner Wallet is an agency and consultant partnership platform enabling digital marketers to manage client portfolios, issue payment links, and track recurring revenue via the web dashboard (iOS and Android apps are coming soon).
In the web dashboard, select the client, set the amount and payment terms, generate a custom payment link and share it via WhatsApp or e-mail
Commissions are calculated monthly and paid continuously for as long as the referred client remains active. Tiers include:
Earned commission payouts are transferred to your registered bank account 15 business days after client payment processing completes. Visit our Partner Program page for more details.
Yes. You can start a 7-day free trial for prospective clients with a single click from the web dashboard.
Yes. Agencies whose applications are accepted can offer their own service packages to clients without being bound by self-service list prices and earn commissions based on the margins they set.
Yes. Payment links support transactions in over 190 countries, allowing you to onboard international clients and collect foreign currency earnings.
