Ads

Invalid Traffic (IVT): What It Is, How to Spot It and How to Stop It

Invalid traffic (IVT) is any ad click or impression that doesn't come from genuine interest. Learn the types of IVT, how to spot it in Google Ads and how to protect your budget.

Fake Clicks on Meta Ads: How to Protect Your Facebook and Instagram Campaigns

Fake clicks on Meta Ads waste your budget and mislead Meta's algorithm. Learn where they come from, how to spot them on Facebook and Instagram, and how to stop them.

Desktop Click Fraud in Q2 2023: Key Findings and What They Mean Today

In Q2 2023, 21% of clicks on desktop web ads were invalid, according to Pixalate. See the key findings and what they mean for your ad budget today.

Click Fraud in E-commerce: Costs and Warning Signs

Click fraud wastes e-commerce ad budgets and distorts ROAS. Learn who clicks your ads, the warning signs in Shopping and Meta campaigns, and how to protect your store.

Click Fraud Bots and Botnets: How They Work and How to Stop Them

Click fraud bots and botnets use millions of infected devices to fake ad clicks at scale. Learn how they work, real cases like Methbot and 3ve, and how to protect your ad budget.

AdSense Invalid Traffic: How to Check, Fix and Avoid a Ban

Invalid traffic can get your AdSense earnings deducted or your account disabled. Learn what counts as invalid traffic, how to spot it and how to protect your site.

What Is a Click Farm? A Deep Dive into the Fraud Industry

Click farms use real people and real phones to fake ad clicks and engagement. Learn how they work, why they're hard to detect and how to protect your ad budget.

What Are Bot Accounts? Types, Signs and Risks for Advertisers

Bot accounts mimic real users to fake clicks, views and engagement. Learn how bots drain your ad budget, how to spot them in your data and how to stop them.

Click Fraud Statistics 2026: Ad Fraud Costs, Bot Traffic and Invalid Clicks

Over half of all web traffic is now automated, and a large share of it is malicious. See the latest click fraud and ad fraud statistics for 2026, and how to protect your budget.

What Is Click Fraud and How to Protect Your Ads?

Click fraud is the practice of clicking on pay-per-click ads with no intention of buying, using bots, click farms or competitors. Learn the types, warning signs and how to protect your budget.