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Özgül Yavuz Kaddoura

CEO & Co-founder

43 articles LinkedIn profile

Özgül Yavuz Kaddoura is the CEO and co-founder of ClickSambo. She brings 15 years of experience in finance and business management, with roles including Financial Analyst, Controller and Sales Growth Manager. Today she leads ClickSambo's financial operations and product strategy, driving growth in line with customer needs.

Articles by Özgül Yavuz Kaddoura

Click Fraud Study 2026

Click Fraud Study 2026

When we ask advertisers who they think is clicking their Google Ads, most give the same answer before we show them a single chart: a competitor. So we went back to the clicks to see whether the data a...
Click Fraud Protection 2026 Guide: How to Stop Bot Clicks, Competitor Attacks and Sophisticated Invalid Traffic

Click Fraud Protection 2026 Guide: How to Stop Bot Clicks, Competitor Attacks and Sophisticated Invalid Traffic

What is click fraud protection and how does it work? Learn how bot clicks, competitor attacks and sophisticated invalid traffic drain PPC budgets, the four layers of modern protection and what to comp...
Google Ads 2026 AI Updates: A Practical Guide to Journey Aware Bidding, Smart Bidding Exploration and Demand Led Pacing

Google Ads 2026 AI Updates: A Practical Guide to Journey Aware Bidding, Smart Bidding Exploration and Demand Led Pacing

On May 7, 2026, Google announced three new AI based bidding and budgeting updates at Google Marketing Live 2026. Journey aware bidding, Smart Bidding Exploration expansion and demand led pacing all ai...
I Blocked IPs, Tried Click Fraud Software, But My Budget Still Drains in 1 Hour

I Blocked IPs, Tried Click Fraud Software, But My Budget Still Drains in 1 Hour

Blocked IPs one by one and even tried click fraud software, but your Google Ads budget still drains within an hour? Learn why IP blocking alone no longer works and what actually stops these attacks.
Google Ads Offline Conversion Tracking: 2026 Setup Guide

Google Ads Offline Conversion Tracking: 2026 Setup Guide

Offline conversion tracking tells Google Ads which clicks turned into real sales, calls or signed contracts. This guide covers how it works, how to set it up, the 2026 API changes and the most common ...
AI Max for Search: Reach, Traffic Quality and Click Fraud Risk

AI Max for Search: Reach, Traffic Quality and Click Fraud Risk

AI Max for Search expands your Search campaigns beyond keywords. Learn how it works, what Google's data shows and how to keep traffic quality under control.
Click Fraud in E-commerce Advertising: Budget Protection and Conversion Optimization Guide

Click Fraud in E-commerce Advertising: Budget Protection and Conversion Optimization Guide

E-commerce keywords are high-volume and high-cost, which makes them a prime target for invalid clicks. Learn what click fraud costs online stores and how negative keywords, placement hygiene, location...
How to Set Up Google Ads Offline Conversions With the API (2026 Guide)

How to Set Up Google Ads Offline Conversions With the API (2026 Guide)

Learn how to set up Google Ads offline conversions with the API in 2026, step by step, and how ClickSambo automates the process while keeping fraudulent clicks out of your bidding data.
Google Ads for Appliance Repair: Solving Policy Issues and Click Fraud

Google Ads for Appliance Repair: Solving Policy Issues and Click Fraud

Appliance repair ads face strict Google Ads policies and heavy click fraud. Learn how to build a compliant campaign, avoid brand-related disapprovals and protect your budget from fake clicks.
The Agentic Shift: Google's 2026 ALF & UCP Updates

The Agentic Shift: Google's 2026 ALF & UCP Updates

Google's 2026 updates, from the ALF ad safety model to the Universal Commerce Protocol and Meridian, are shifting advertising toward AI agents. Here's what changes for advertisers and why clean, fraud...
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