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Özgül Yavuz Kaddoura

CEO & Co-founder

43 articles LinkedIn profile

Özgül Yavuz Kaddoura is the CEO and co-founder of ClickSambo. She brings 15 years of experience in finance and business management, with roles including Financial Analyst, Controller and Sales Growth Manager. Today she leads ClickSambo's financial operations and product strategy, driving growth in line with customer needs.

Articles by Özgül Yavuz Kaddoura

Google Ads Invalid Click Credits: How Refunds Really Work

Google Ads Invalid Click Credits: How Refunds Really Work

Google doesn't refund invalid clicks, it credits them. Learn the checks to run before you file, the evidence Google asks for within the 60-day window and how the ClickSambo Refund Report gathers it in...
Performance Max Updates: Waze Ads and Channel Reporting

Performance Max Updates: Waze Ads and Channel Reporting

Google's November 2025 Performance Max update added Waze ads and channel-level reporting. Here's what changed, what it means for your budget and how to protect it from fake clicks.
Click Fraud Protection for Small Businesses: A Practical Guide

Click Fraud Protection for Small Businesses: A Practical Guide

For small businesses, every ad click has to earn its cost. Click fraud quietly wastes part of that budget and distorts the data your campaigns learn from. This guide explains how it affects small and ...
How to Track WhatsApp and Call Clicks as Google Ads Conversions with GTM

How to Track WhatsApp and Call Clicks as Google Ads Conversions with GTM

Calls and WhatsApp messages are often your most valuable Google Ads leads, but they're easy to miss in your reports. This step-by-step guide shows how to track call and WhatsApp button clicks as conve...
How to Detect Click Fraud with Keyword Analysis in Google Ads

How to Detect Click Fraud with Keyword Analysis in Google Ads

Your keyword data can show where click fraud hits your Google Ads account: which terms draw fake clicks, when and from where. Learn how to read the signs, what negative keywords can and can't stop, an...
PPC Search Arbitrage: How It Turns Your Ad Budget Into Someone Else's Profit

PPC Search Arbitrage: How It Turns Your Ad Budget Into Someone Else's Profit

PPC search arbitrage sites buy cheap traffic and earn money every time it clicks your ads. If your campaigns get clicks but few conversions, some of your budget may be paying for theirs. Here's how th...
GCLID & Click Fraud: Your Guide to Accurate Tracking

GCLID & Click Fraud: Your Guide to Accurate Tracking

GCLID, WBRAID and GBRAID connect every Google Ads click to the conversions it drives. When bots generate those clicks, the same IDs carry fake data into your reports, Smart Bidding and offline convers...
Botnet Click Fraud: How to Detect and Stop Attacks

Botnet Click Fraud: How to Detect and Stop Attacks

Botnets use thousands of infected devices to click your ads and drain your budget. Learn the warning signs of a botnet attack and how to stop it.
6 Best Google Ads Management Tools to Maximize ROI

6 Best Google Ads Management Tools to Maximize ROI

The best Google Ads management tools for protecting your budget, automating bids, testing ads and measuring real ROI, and why clean data has to come first.
How Better Ad Measurement Drives Real Business Results

How Better Ad Measurement Drives Real Business Results

Clicks and impressions don't pay the bills. Learn which ad metrics really matter, how fake clicks distort them and how cleaner data leads to better business results.
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