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Erdinç Kaddoura

CTO & Co-founder

22 articles LinkedIn profile

Erdinç Kaddoura is the CTO and co-founder of ClickSambo. With more than 15 years in software, he has led enterprise projects across automotive, tourism, real estate and retail. Since 2023 he has focused on data engineering and machine learning R&D, bringing his CRM and ad technology integration experience to ClickSambo's technology vision.

Articles by Erdinç Kaddoura

What Is CPM in Advertising? How to Calculate Cost per Impression

What Is CPM in Advertising? How to Calculate Cost per Impression

CPM is the price you pay for 1,000 ad impressions. Learn the cost per impression formula, how to calculate CPM with worked examples, how viewable CPM works in Google Ads and why invalid traffic quietl...
The Domain Was the Easy Part: Building a Towing Brand While Your Ad Budget Is Under Attack

The Domain Was the Easy Part: Building a Towing Brand While Your Ad Budget Is Under Attack

A generic towing domain looked like a head start, until the ad budget started vanishing by mid-morning. Why a high-intent domain also makes an account a target, and how to protect it.
The Accounts Birmingham Agencies Turn Down: A PPC Guide to Urgent Local Service Clients

The Accounts Birmingham Agencies Turn Down: A PPC Guide to Urgent Local Service Clients

Locksmiths, vehicle recovery and 24-hour electricians are the accounts many agencies have stopped taking. Here's why urgent local service accounts stop responding to PPC management, and what makes the...
The Clicks Come, The Calls Don't: Where a London Repair Business's Ad Budget Actually Goes

The Clicks Come, The Calls Don't: Where a London Repair Business's Ad Budget Actually Goes

If your Google Ads budget runs out before noon but the phone stays quiet, the problem may not be demand. It may be traffic quality. Here's where a London repair business's ad budget actually goes, and...
Traffic Management Solutions for Paid Ads: Keep Bad Traffic Out

Traffic Management Solutions for Paid Ads: Keep Bad Traffic Out

Websites and ad campaigns receive a mix of real users, bots and malicious traffic. Learn what advanced traffic management solutions are, how they keep your site fast and secure, and how they protect y...
Why Digital Marketing Fraud Protection Is Essential for Business Growth

Why Digital Marketing Fraud Protection Is Essential for Business Growth

Digital marketing drives growth, but not every click, visit or lead is real. Learn how digital marketing fraud wastes budgets and distorts data, and how fraud protection helps your business grow on re...
How Bot Traffic Detection Helps Improve Website Security and Analytics

How Bot Traffic Detection Helps Improve Website Security and Analytics

Seeing a traffic spike in your analytics but no extra sales or leads? Bot traffic may be the reason. Learn how bot traffic detection improves website security, keeps fake visits out of your analytics ...
Enterprise Fraud Detection Solutions for Ad Leads and Conversions

Enterprise Fraud Detection Solutions for Ad Leads and Conversions

The costliest ad fraud is often the fake lead and the fake conversion, not the click. See where fraud enters an enterprise funnel, which signals to watch at each stage and how to roll out protection a...
How Enterprise Ad Fraud Protection Cuts Wasted Ad Spend

How Enterprise Ad Fraud Protection Cuts Wasted Ad Spend

Large companies invest millions in digital advertising every year, and ad fraud quietly takes a share of it. Learn how enterprise ad fraud protection works, the fraud types it stops and how to roll it...
Best PPC Software for Agencies in 2026: Features, Pricing and Use Cases

Best PPC Software for Agencies in 2026: Features, Pricing and Use Cases

Running a PPC agency in 2026 means juggling many client campaigns, fighting click fraud and managing bids across platforms. Compare the best PPC software for agencies, including features, pricing mode...
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