Click Fraud

Click Fraud Study 2026

When we ask advertisers who they think is clicking their Google Ads, most give the same answer before we show them a single chart: a competitor. So we went back to the clicks to see whether the data a...

The Domain Was the Easy Part: Building a Towing Brand While Your Ad Budget Is Under Attack

A generic towing domain looked like a head start, until the ad budget started vanishing by mid-morning. Why a high-intent domain also makes an account a target, and how to protect it.

The Accounts Birmingham Agencies Turn Down: A PPC Guide to Urgent Local Service Clients

Locksmiths, vehicle recovery and 24-hour electricians are the accounts many agencies have stopped taking. Here's why urgent local service accounts stop responding to PPC management, and what makes the...

The Clicks Come, The Calls Don't: Where a London Repair Business's Ad Budget Actually Goes

If your Google Ads budget runs out before noon but the phone stays quiet, the problem may not be demand. It may be traffic quality. Here's where a London repair business's ad budget actually goes, and...

Click Fraud Protection 2026 Guide: How to Stop Bot Clicks, Competitor Attacks and Sophisticated Invalid Traffic

What is click fraud protection and how does it work? Learn how bot clicks, competitor attacks and sophisticated invalid traffic drain PPC budgets, the four layers of modern protection and what to comp...

Google Ads 2026 AI Updates: A Practical Guide to Journey Aware Bidding, Smart Bidding Exploration and Demand Led Pacing

On May 7, 2026, Google announced three new AI based bidding and budgeting updates at Google Marketing Live 2026. Journey aware bidding, Smart Bidding Exploration expansion and demand led pacing all ai...

Traffic Management Solutions for Paid Ads: Keep Bad Traffic Out

Websites and ad campaigns receive a mix of real users, bots and malicious traffic. Learn what advanced traffic management solutions are, how they keep your site fast and secure, and how they protect y...

Why Digital Marketing Fraud Protection Is Essential for Business Growth

Digital marketing drives growth, but not every click, visit or lead is real. Learn how digital marketing fraud wastes budgets and distorts data, and how fraud protection helps your business grow on re...

Enterprise Fraud Detection Solutions for Ad Leads and Conversions

The costliest ad fraud is often the fake lead and the fake conversion, not the click. See where fraud enters an enterprise funnel, which signals to watch at each stage and how to roll out protection a...

How Enterprise Ad Fraud Protection Cuts Wasted Ad Spend

Large companies invest millions in digital advertising every year, and ad fraud quietly takes a share of it. Learn how enterprise ad fraud protection works, the fraud types it stops and how to roll it...