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Practical tips on spotting click fraud, protecting your ad budget on Google Ads and Meta, and getting more from every campaign — from the team that analyzes this traffic every day.

Click Fraud Study 2026
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Click Fraud Study 2026

When we ask advertisers who they think is clicking their Google Ads, most give the same answer before we show them a single chart: a competitor. So we went back to the clicks to see whether the data a...
11/05
What Is CPM in Advertising? How to Calculate Cost per Impression
Erdinç Kaddoura Erdinç Kaddoura

What Is CPM in Advertising? How to Calculate Cost per Impression

CPM is the price you pay for 1,000 ad impressions. Learn the cost per impression formula, how to calculate CPM with worked examples, how viewable CPM works in Google Ads and why invalid traffic quietl...
11/01
The Domain Was the Easy Part: Building a Towing Brand While Your Ad Budget Is Under Attack
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The Domain Was the Easy Part: Building a Towing Brand While Your Ad Budget Is Under Attack

A generic towing domain looked like a head start, until the ad budget started vanishing by mid-morning. Why a high-intent domain also makes an account a target, and how to protect it.
09/08
The Accounts Birmingham Agencies Turn Down: A Guide to Urgent Local Service Clients
Erdinç Kaddoura Erdinç Kaddoura

The Accounts Birmingham Agencies Turn Down: A Guide to Urgent Local Service Clients

Locksmiths, vehicle recovery and 24-hour electricians are the accounts many agencies have stopped taking. Here's why urgent local service accounts stop responding to PPC management, and what makes the...
09/07
The Clicks Come, The Calls Don't: Where a London Repair Business's Ad Budget Actually Goes
Erdinç Kaddoura Erdinç Kaddoura

The Clicks Come, The Calls Don't: Where a London Repair Business's Ad Budget Actually Goes

If your Google Ads budget runs out before noon but the phone stays quiet, the problem may not be demand. It may be traffic quality. Here's where a London repair business's ad budget actually goes, and...
08/27
Click Fraud Protection 2026 Guide: How to Stop Bot Clicks, Competitor Attacks and Sophisticated Invalid Traffic
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Click Fraud Protection 2026 Guide: How to Stop Bot Clicks, Competitor Attacks and Sophisticated Invalid Traffic

What is click fraud protection and how does it work? Learn how bot clicks, competitor attacks and sophisticated invalid traffic drain PPC budgets, the four layers of modern protection and what to comp...
06/18
Google Ads 2026 AI Updates: A Practical Guide to Journey Aware Bidding, Smart Bidding Exploration and Demand Led Pacing
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Google Ads 2026 AI Updates: A Practical Guide to Journey Aware Bidding, Smart Bidding Exploration and Demand Led Pacing

On May 7, 2026, Google announced three new AI based bidding and budgeting updates at Google Marketing Live 2026. Journey aware bidding, Smart Bidding Exploration expansion and demand led pacing all ai...
06/03
Advanced Traffic Management Solutions & Systems
Erdinç Kaddoura Erdinç Kaddoura

Advanced Traffic Management Solutions & Systems

Websites and ad campaigns receive a mix of real users, bots and malicious traffic. Learn what advanced traffic management solutions are, how they keep your site fast and secure, and how they protect y...
05/16
Why Digital Marketing Fraud Protection Is Essential for Business Growth
Erdinç Kaddoura Erdinç Kaddoura

Why Digital Marketing Fraud Protection Is Essential for Business Growth

Digital marketing drives growth, but not every click, visit or lead is real. Learn how digital marketing fraud wastes budgets and distorts data, and how fraud protection helps your business grow on re...
05/15
How Bot Traffic Detection Helps Improve Website Security and Analytics
Erdinç Kaddoura Erdinç Kaddoura

How Bot Traffic Detection Helps Improve Website Security and Analytics

Seeing a traffic spike in your analytics but no extra sales or leads? Bot traffic may be the reason. Learn how bot traffic detection improves website security, keeps fake visits out of your analytics ...
05/02
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