Discover Expert Tips and Strategies

Practical tips on spotting click fraud, protecting your ad budget on Google Ads and Meta, and getting more from every campaign — from the team that analyzes this traffic every day.

How Better Ad Measurement Drives Real Business Results

Özgül Yavuz Kaddoura

How Better Ad Measurement Drives Real Business Results

Clicks and impressions don't pay the bills. Learn which ad metrics really matter, how fake clicks distort them and how cleaner data leads to better business results.

Bots in Ad Management: How Bot Traffic Affects Your Google and Meta Ads

Özgül Yavuz Kaddoura

Bots in Ad Management: How Bot Traffic Affects Your Google and Meta Ads

Bots don't just click your ads; AI-powered bots now fill in lead forms too. Learn how bot traffic affects your Google Ads and Meta Ads campaigns, and how to stop it.

Invalid Traffic (IVT): What It Is, How to Spot It and How to Stop It

Özgül Yavuz Kaddoura

Invalid Traffic (IVT): What It Is, How to Spot It and How to Stop It

Invalid traffic (IVT) is any ad click or impression that doesn't come from genuine interest. Learn the types of IVT, how to spot it in Google Ads and how to protect your budget.

Fake Clicks on Meta Ads: How to Protect Your Facebook and Instagram Campaigns

Özgül Yavuz Kaddoura

Fake Clicks on Meta Ads: How to Protect Your Facebook and Instagram Campaigns

Fake clicks on Meta Ads waste your budget and mislead Meta's algorithm. Learn where they come from, how to spot them on Facebook and Instagram, and how to stop them.

Desktop Click Fraud in Q2 2023: Key Findings and What They Mean Today

Özgül Yavuz Kaddoura

Desktop Click Fraud in Q2 2023: Key Findings and What They Mean Today

In Q2 2023, 21% of clicks on desktop web ads were invalid, according to Pixalate. See the key findings and what they mean for your ad budget today.

Click Fraud in E-commerce: Costs and Warning Signs

Özgül Yavuz Kaddoura

Click Fraud in E-commerce: Costs and Warning Signs

Click fraud wastes e-commerce ad budgets and distorts ROAS. Learn who clicks your ads, the warning signs in Shopping and Meta campaigns, and how to protect your store.

Click Fraud Bots and Botnets: How They Work and How to Stop Them

Özgül Yavuz Kaddoura

Click Fraud Bots and Botnets: How They Work and How to Stop Them

Click fraud bots and botnets use millions of infected devices to fake ad clicks at scale. Learn how they work, real cases like Methbot and 3ve, and how to protect your ad budget.

AdSense Invalid Traffic: How to Check, Fix and Avoid a Ban

Özgül Yavuz Kaddoura

AdSense Invalid Traffic: How to Check, Fix and Avoid a Ban

Invalid traffic can get your AdSense earnings deducted or your account disabled. Learn what counts as invalid traffic, how to spot it and how to protect your site.

What Is a Click Farm? A Deep Dive into the Fraud Industry

Özgül Yavuz Kaddoura

What Is a Click Farm? A Deep Dive into the Fraud Industry

Click farms use real people and real phones to fake ad clicks and engagement. Learn how they work, why they're hard to detect and how to protect your ad budget.

What Are Bot Accounts? Types, Signs and Risks for Advertisers

Özgül Yavuz Kaddoura

What Are Bot Accounts? Types, Signs and Risks for Advertisers

Bot accounts mimic real users to fake clicks, views and engagement. Learn how bots drain your ad budget, how to spot them in your data and how to stop them.

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