Discover Expert Tips and Strategies

Practical tips on spotting click fraud, protecting your ad budget on Google Ads and Meta, and getting more from every campaign — from the team that analyzes this traffic every day.

How Digital Advertising Analytics Helps You Optimize Marketing Campaigns
Erdinç Kaddoura Erdinç Kaddoura

How Digital Advertising Analytics Helps You Optimize Marketing Campaigns

Without the right measurement, digital ads can quietly drain your budget. Learn how digital advertising analytics shows what's working across Google, Facebook and Instagram, so you can stop guessing a...
03/18
Click Fraud in E-commerce Advertising: Budget Protection and Conversion Optimization Guide
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Click Fraud in E-commerce Advertising: Budget Protection and Conversion Optimization Guide

E-commerce ad budget protection strategies are essential for digital advertising success. Without them, businesses suffer significant losses without even realizing it.According to the 2025 Imperva Bad...
03/10
How to Set Up Google Ads Offline Conversions With the API (2026 Guide)
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

How to Set Up Google Ads Offline Conversions With the API (2026 Guide)

Learn how to set up Google Ads offline conversions with the API in 2026, step by step, and how ClickSambo automates the process while keeping fraudulent clicks out of your bidding data.
02/23
Google Ads for Appliance Repair: Solving Policy Issues and Click Fraud
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Google Ads for Appliance Repair: Solving Policy Issues and Click Fraud

Appliance repair ads face strict Google Ads policies and heavy click fraud. Learn how to build a compliant campaign, avoid brand-related disapprovals and protect your budget from fake clicks.
02/06
Why Your Website Needs Bot Traffic Filtering: The Costs and Risks of Bad Bots
Erdinç Kaddoura Erdinç Kaddoura

Why Your Website Needs Bot Traffic Filtering: The Costs and Risks of Bad Bots

What is bot traffic filtering? Learn why bots now make up more than half of web traffic, how they distort your analytics, slow your site and waste your ad budget, and which simple filtering steps prot...
01/19
The Agentic Shift: Google's 2026 ALF & UCP Updates
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

The Agentic Shift: Google's 2026 ALF & UCP Updates

Google's 2026 updates, from the ALF ad safety model to the Universal Commerce Protocol and Meridian, are shifting advertising toward AI agents. Here's what changes for advertisers and why clean, fraud...
01/14
What Is Sophisticated Invalid Traffic (SIVT) and How to Block It?
Erdinç Kaddoura Erdinç Kaddoura

What Is Sophisticated Invalid Traffic (SIVT) and How to Block It?

Basic filters catch obvious bots, but sophisticated invalid traffic (SIVT) is built to slip past them. Learn what SIVT is, how it differs from general invalid traffic (GIVT) and how to block it before...
12/18
PPC Fraud Protection in 2026: New Threats and Smarter Defenses
Erdinç Kaddoura Erdinç Kaddoura

PPC Fraud Protection in 2026: New Threats and Smarter Defenses

Click fraud can quietly drain your PPC budget before you notice. This guide covers how PPC fraud works in 2026, the warning signs to watch for and how to protect your Google Ads and Meta Ads campaigns...
12/11
Google Ads Invalid Click Credits: How Refunds Really Work
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Google Ads Invalid Click Credits: How Refunds Really Work

Our step-by-step guide shows you how to fill out the Google Ads Click Quality form and use the ClickSambo report to successfully claim your refund for invalid traffic.
12/04
Click Fraud Beyond Search Ads: Display, Mobile, App and Programmatic Risks
Erdinç Kaddoura Erdinç Kaddoura

Click Fraud Beyond Search Ads: Display, Mobile, App and Programmatic Risks

Click fraud goes far beyond search ads. Learn where it hits display, mobile, app and programmatic campaigns, which warning signs to watch for and how to protect your ad budget.
12/03
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