Discover Expert Tips and Strategies

Practical tips on spotting click fraud, protecting your ad budget on Google Ads and Meta, and getting more from every campaign — from the team that analyzes this traffic every day.

  Google Ads for Appliance Repair: Solving Policy Issues and Click Fraud
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Google Ads for Appliance Repair: Solving Policy Issues and Click Fraud

Appliance repair ads face strict Google Ads policies and heavy click fraud. Learn how to build a compliant campaign, avoid brand-related disapprovals and protect your budget from fake clicks.
02/06
Why Your Website Needs Bot Traffic Filtering Solutions Right Now
Erdinç Kaddoura Erdinç Kaddoura

Why Your Website Needs Bot Traffic Filtering Solutions Right Now

What is bot traffic filtering? Discover the best bot-blocking strategies and tools to improve your SEO rankings and ROAS in this step-by-step guide.
01/19
The Agentic Shift: Google's 2026 ALF & UCP Updates
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

The Agentic Shift: Google's 2026 ALF & UCP Updates

Google's 2026 updates, from the ALF ad safety model to the Universal Commerce Protocol and Meridian, are shifting advertising toward AI agents. Here's what changes for advertisers and why clean, fraud...
01/14
What Is Sophisticated Invalid Traffic (SIVT), And How To Block It?
Erdinç Kaddoura Erdinç Kaddoura

What Is Sophisticated Invalid Traffic (SIVT), And How To Block It?

Basic filters catch obvious bots, but sophisticated invalid traffic (SIVT) is built to slip past them. Learn what SIVT is, how it differs from general invalid traffic (GIVT) and how to block it before...
12/18
PPC Fraud Protection in 2026: New Threats and Smarter Defenses
Erdinç Kaddoura Erdinç Kaddoura

PPC Fraud Protection in 2026: New Threats and Smarter Defenses

Click fraud can quietly drain your PPC budget before you notice. This guide covers how PPC fraud works in 2026, the warning signs to watch for and how to protect your Google Ads and Meta Ads campaigns...
12/11
How to Get a Google Ads Refund for Invalid Clicks
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

How to Get a Google Ads Refund for Invalid Clicks

Our step-by-step guide shows you how to fill out the Google Ads Click Quality form and use the ClickSambo report to successfully claim your refund for invalid traffic.
12/04
Click Fraud Beyond Search Ads — Display, Mobile, App & Programmatic Risk Areas in 2025
Erdinç Kaddoura Erdinç Kaddoura

Click Fraud Beyond Search Ads — Display, Mobile, App & Programmatic Risk Areas in 2025

Click fraud goes far beyond search ads. Learn where it hits display, mobile, app and programmatic campaigns, which warning signs to watch for and how to protect your ad budget.
12/03
Performance Max Updates: Waze Ads and Channel Reporting
Özgül Yavuz Kaddoura Özgül Yavuz Kaddoura

Performance Max Updates: Waze Ads and Channel Reporting

Google's November 2025 Performance Max update added Waze ads and channel-level reporting. Here's what changed, what it means for your budget and how to protect it from fake clicks.
11/26
Top 5 Enterprise Fraud Detection Tools and Solutions
SEO Manager SEO Manager

Top 5 Enterprise Fraud Detection Tools and Solutions

Fraud isn't only a small business problem. Large companies face it too, often at a much bigger scale. As payment methods and digital channels multiply, it gets harder to spot malicious activity in tim...
11/25
Top 10 Small Business Fraud Protection Strategies You Can Implement Today
Erdinç Kaddoura Erdinç Kaddoura

Top 10 Small Business Fraud Protection Strategies You Can Implement Today

Are you concerned that fraud might infiltrate your small business? You are not alone. Fraudsters are becoming more active day by day, using tactics like sly phishing emails, phony invoices, etc. ...
11/18
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