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The mobile app market is booming, but so is mobile ad fraud. Fake app installs, driven by bots and click farms, are a growing threat to your user acquisition campaigns. These fraudulent installs inflate your metrics, drain your budget, and sabotage your growth.
Book a DemoClickSambo is the leading mobile fraud prevention solution that protects your app install campaigns from fraudulent activity, ensuring you acquire real users, not just fake downloads. Our advanced detection systems work around the clock.
Fraudsters employ several common ad fraud tactics to exploit mobile ad network companies, and steal your ad spend. One method is Click Injection, where clicks are inserted before an organic install, stealing credit for a user you would have acquired anyway—this form of mobile click fraud is difficult to detect. Another widespread tactic is Click Spamming, involving flooding ad networks with massive amounts of fake clicks. Fraudsters use Bot Installs—automated bots that simulate real user installs—to inflate clicks without any genuine engagement. A high volume of fraudulent installs can also be generated through Device Emulation, involving running multiple virtual devices on one physical device. Finally, they engage in Attribution Manipulation, hijacking attribution links to claim credit for installs driven by other sources, often by exploiting reporting lags within mobile ad network companies.
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The impact of mobile fraud is far beyond the immediate ad budget, creating serious problems that undermine an app's long-term success, which is why robust mobile fraud prevention is essential. These hidden costs of mobile click fraud begin with Corrupted Data because the fraud pollutes key metrics like CPI and ROAS. This bad data leads to poor decisions, causing you to misallocate funds to fraudulent channels instead of genuine ones. There is Damaged Reputation & App Store Ranking; fake installs from bots result in low engagement and high churn rates, which damages user trust and signals low quality, causing organic search rankings to plummet and cutting off valuable organic traffic. An effective mobile fraud detection system frees your team to stop chasing ghost activity and focus on understanding and serving genuine customers.
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Our AI-powered platform provides robust mobile ad fraud detection in real-time, protecting your budget and maximizing your ROI. The core ClickSambo Ad Fraud Detection tools analyze hundreds of factors to identify and block fake installs, while Customizable Rules allow you to tailor the mobile fraud prevention solution with control over click thresholds, geographic rules, and other detection parameters. You gain essential insights through Detailed Reporting on your traffic, campaign performance, and mobile click fraud activity. The platform currently offers Google Ads Protection, with support for other mobile ad network companies coming soon, all backed by Dedicated Support from our expert team ready to help you combat mobile scammers.
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Our AI-powered platform provides robust mobile ad fraud detection in real-time, protecting your budget and maximizing your ROI
ClickSambo Ad Fraud Detection tools analyzes hundreds of factors to identify and block fake installs.
Tailor your mobile fraud prevention solution with control over click thresholds, geographic and other detection rules.
Gain clear insights into your traffic, campaign performance, and mobile click fraud activity on your app install campaigns
Robust protection for Google Ads, with support for other mobile ad network companies coming soon.
Our expert team is available to help you combat ad fraud, securing you mobile app campaigns.
Don't let fraudsters drain your budget. The global impact of mobile ad fraud is staggering.
Wasted on Global Mobile Ad Fraud
$40 billionAvg. Ad Budget Lost to Mobile Ad Fraud
28%App Installs Faked by Mobile Click Fraud
1 in 5Estimated daily loss due to mobile ad fraud
$100 millionProtect your app install campaigns with ClickSambo
Mobile ad fraud is a type of mobile click fraud where bad actors generate fake app installs or fraudulent clicks to steal your marketing budget. This is done through bot farms, click farms, or device emulation, often across multiple mobile ad network companies.
It wastes your ad budget, corrupts your performance data, damages your brand reputation, and negatively impacts your app store rankings.
Signs include high install rates with low engagement and suspicious attribution data. For conclusive results, a specialized fraud detection tool is necessary.
ClickSambo is a dedicated mobile fraud prevention solution that uses advanced AI to detect and block app install fraud in real-time across all your campaigns.
ClickSambo protects your budget, ensures you acquire real users, and provides clean data for better decision-making. We provide comprehensive protection against mobile click fraud, ensuring your campaigns deliver maximum ROI.
Both are forms of mobile click fraud. Click Injection is highly targeted; fraudsters 'inject' a click just before an app opens, stealing credit for an imminent organic install. Click Spamming is a volume game; it's flooding the ecosystem, including mobile ad network companies, with massive, untargeted fake clicks hoping to randomly match a real install. Effective fraud detection can differentiate between the two.
When your campaigns are flooded with fraud, your campaign data sent to mobile ad network companies becomes unreliable. This can lead to a damaged trust relationship and potentially lower campaign prioritization from the networks. Using a mobile fraud prevention solution ensures you are sending clean, legitimate performance data back to your partners.
Yes, our detection system works in real-time, allowing for clicks and installs to be screened before they are attributed. This is a core part of our mobile fraud prevention solution and prevents the fraudulent install from ever corrupting your data or hitting the publisher's payout. We maintain a focus on stopping ad fraud at the source.
Absolutely. Device emulation is a major tactic in modern mobile fraud, allowing a single attacker to simulate hundreds or thousands of unique devices and generate a massive wave of fake installs, making it a critical focus for any advanced mobile ad fraud detection strategy. It is essential to protect your campaigns against this form of mobile click fraud.
While eliminating all ad fraud is a challenging, ongoing battle against sophisticated criminals, a dedicated mobile fraud prevention solution like ClickSambo can block over 95% of known and emerging fraudulent activity. We constantly update our fraud detection algorithms to stay ahead of the threats.
Clean data is fundamental. If your attribution data is polluted by mobile click fraud, you end up misattributing successful users to fraudulent sources, diverting budget away from your best-performing channels. A robust mobile fraud prevention solution ensures your data accurately reflects genuine user behavior, enabling smart, profitable scaling. Accurate data reporting to mobile ad network companies is key.
Machine learning (ML) is the engine of our detection. It allows us to analyze hundreds of data points—from IP reputation and device characteristics to click velocity and behavioral anomalies—in milliseconds. The ML model learns new patterns of fraud faster than humans can, making our mobile fraud prevention solution highly adaptive to emerging threats.
ClickSambo provides detailed, forensic-level reporting on every fraudulent event. When a discrepancy arises with a mobile ad network company, our reports provide irrefutable evidence, allowing you to confidently dispute charges and recover wasted ad spend. This transparency is key to combating ad fraud effectively.
The results are immediate. As a real-time mobile fraud prevention solution, ClickSambo begins detecting and blocking mobile click fraud the moment it is implemented. Most clients see a noticeable improvement in key metrics and a reduction in wasted spend within the first 24-48 hours. The financial benefits of superior fraud detection are realized right away.
You can start by requesting a demo or a free trial. Our expert team will walk you through our fraud detection technology, show you how our mobile fraud prevention solution integrates with your existing setup, and highlight the immediate savings you can achieve by combating mobile click fraud. The first step to eliminating ad fraud is taking action!