What is Google Ads and How Does it Work? 2024 Guide

What is Google Ads and how it works

In today’s digital age, the internet and social media platforms provide more interactions and content than ever before. However, this growth and interaction does not only occur between humans but also through bot accounts. Bot accounts are accounts that operate on various online platforms in an automated or programmed manner. In this blog post, we will explore what bot accounts are, their areas of use, and the problems they can cause, especially in advertising management.

Bot Accounts: The Invisible Layers of the Digital World

In today’s digital world, bot accounts are an important component that creates the invisible layers of the internet. At first glance, they may look like real people, but in reality, these accounts are automation tools controlled by software or artificial intelligence.

Google Ads explained! This 2024 guide covers everything you need to know to advertise on Google effectively

Social Media Bots

Follower Boosting Bots: Used to artificially increase the number of followers on social media platforms. Automatic Like and Comment Bots: Automatically add likes and comments to posts. Spam and Fake Accounts: Used to spread spam content or manipulate social media platforms.

Customer Service Bots

Chatbots: Used to automate customer service on websites or applications and answer questions. Phone Customer Service Bots: Used to answer phone calls and resolve customer issues.

Trading and Finance Bots

Trading Bots: Used in financial transactions such as cryptocurrency trading or stock buying/selling. Price Tracking Bots: Used to monitor product prices and automatically notify users of price changes.

Virtual Assistants

Personal Virtual Assistants: Personal digital assistants such as Siri, Google Assistant, and Alexa, used to assist users and perform tasks.

Data Collection and Analysis Bots

Web Scraping Bots: Used to extract data and analyze websites. Social Media Analysis Bots: Used to collect data from social media platforms and identify trends.

Political Propaganda Bots

Political Campaign Bots: Used to gain supporters or spread propaganda in political campaigns. The types of bot accounts are diverse, with each serving a different purpose. These bots can be found in every corner of the digital world and create various forms of interaction. Each of these types can impact your online presence and business strategy, so understanding and identifying bot accounts is essential.