Think of an IP address (Internet Protocol address) as the unique mailing address for a device on the internet.
Every computer, phone, or server connected to the web is assigned this numerical label to send and receive data. Just like the postal service needs your street address to deliver a package, the internet needs an IP address to deliver websites and data to the correct device.
For ClickSambo, the IP address is a crucial tool for fraud detection. By analyzing the IP addresses of every click on your ads, our system can identify suspicious patterns that often indicate fraudulent activity. For example, a large number of clicks from a single IP address in a short period is a strong signal of a bot.
This analysis allows us to identify and help you block these malicious sources, ensuring your ad budget is spent on real potential customers, not on fraudulent clicks.
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