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An ISP (Internet Service Provider) is the company that provides your internet access (e.g., Comcast, AT&T, Vodafone). Think of it as the on-ramp to the internet: it assigns your device an IP address and carries your online traffic.
How does it help detect fraud?
The ISP behind a click gives important context about that traffic. Not all internet connections are the same. By analyzing the ISP, we can identify high-risk sources, such as:
| Data centers | Clicks from data center networks are very often generated by automated bots rather than real people. In ClickSambo’s Q2 2026 data, 96.1% of clicks from data center networks were invalid. |
| VPN and proxy services | Some people use them for privacy, but fraudsters use them heavily to hide their real location and identity, get around geographic targeting and click repeatedly. |
Analyzing the ISP is a key layer in our detection, helping us tell legitimate potential customers apart from traffic coming from suspicious networks.
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