An ISP (Internet Service Provider) is the company that provides you with internet access (e.g., Comcast, AT&T, Vodafone). Think of them as the on-ramp to the internet; they assign your device its IP address and handle all your online traffic.
How does it help detect fraud?
For us, the ISP behind a click provides crucial context about the nature of that traffic. Not all internet connections are the same. By analyzing the ISP, we can identify high-risk sources, such as:
| Data Centers | Clicks originating from a data center ISP are almost always generated by automated bots, not genuine human users. |
| VPNs & Proxy Services | While some people use these for privacy, fraudsters use them extensively to hide their true location and identity, allowing them to bypass geographic targeting and click repeatedly. |
Analyzing the ISP is a key layer in our detection process, allowing us to distinguish between legitimate potential customers and traffic from suspicious networks.
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