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What are the key indicators that ClickSambo is functioning correctly?

To verify that ClickSambo is actively monitoring your traffic and protecting your ad spend, you can check for several key indicators across the platform and your ad accounts.

1. Data in Your ClickSambo Dashboard

The most immediate sign is live data appearing in your account.

Visits Log: The "Visits" section should show a steady stream of incoming clicks from your campaigns.

Fraud Reports: As the system analyzes traffic, you will see specific clicks and IP addresses flagged in your fraud reports according to your rule settings.

2. Automated IP Exclusions in Google Ads

A core feature is the automatic blocking of malicious IPs.

Navigate to the "IP Exclusions" list within your Google Ads campaign settings. You should see that ClickSambo is automatically adding the IP addresses it has flagged.

3. Long-Term Performance Improvements

While not instantaneous, the goal of click fraud protection is to improve campaign efficiency.

Monitor your key performance indicators (KPIs) in Google Ads. Over time, you may observe a reduction in your invalid click rate and an improvement in metrics like conversion rate, as your budget is focused on more qualified traffic.