It consists of four primary components:
| Total Fake Clicks | This metric shows the cumulative number of clicks that ClickSambo has identified as fraudulent or invalid according to your active detection rules. |
| Percentage of Fake Clicks (% Cleared) | This figure represents the proportion of your total ad traffic that was flagged as fraudulent. It serves as a quick indicator of the overall level of fraudulent activity targeting your campaigns. |
| Cost Per Click (CPC) | Your Google Ads metric of Cost Per Click |
| Total Estimated Savings | This value estimates the total amount of ad spend you have saved by preventing fraudulent clicks. |
Calculation: The savings are calculated using the formula: Total Fake Clicks × Average Cost-Per-Click (CPC).
Accuracy: For the most precise savings estimate, we recommend regularly updating the "Average CPC" field in your dashboard to reflect your current campaign costs.
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