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Sahte tıklama istatistikleri özeti nasıl çalışır?

05.08.2025

Sahte Tıklama İstatistiklerini Anlamak Genel Bakış

Sahte Tıklama İstatistikleri genel bakışı, tespit edilen dolandırıcılık ve bunun kampanyalarınız üzerindeki finansal etkisine ilişkin üst düzey, gerçek zamanlı bir özet sunmak üzere tasarlanmıştır.

Üç ana bileşenden oluşur:

Toplam Sahte Tıklamalar Bu metrik, ClickSambo'nun aktif tespit kurallarınıza göre sahte veya geçersiz olarak tespit ettiği toplam tıklama sayısını gösterir.

Sahte Tıklama Yüzdesi (% Temizlenen) Bu rakam, toplam reklam trafiğinizin sahte olarak işaretlenen oranını temsil eder. Kampanyalarınızı hedefleyen sahte aktivitenin genel seviyesi hakkında hızlı bir gösterge görevi görür.

Toplam Tahmini Tasarruf Bu değer, sahte tıklamaları engelleyerek tasarruf ettiğiniz toplam reklam harcaması miktarını tahmin eder.

  • Hesaplama: Tasarruf, Toplam Sahte Tıklamalar × Ortalama Tıklama Başına Maliyet (TBM) formülü kullanılarak hesaplanır.
  • Doğruluk: En doğru tasarruf tahmini için, kontrol panelinizdeki "Ortalama TBM" alanını mevcut kampanya maliyetlerinizi yansıtacak şekilde düzenli olarak güncellemenizi öneririz.
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