Much like a human fingerprint is unique, a "browser fingerprint" is a unique profile we create for each visitor's device to identify it accurately.
When combined, these details create a highly unique "fingerprint" for that specific device.
Goes Beyond the IP Address: The main advantage is its ability to identify a specific device even if its IP address changes. Fraudsters constantly switch IPs using VPNs or proxies to appear as different users, but their device fingerprint often remains the same.
Identifies Repeat Offenders: With a consistent fingerprint, we can recognize a malicious device returning to your site from a new IP address and block it, preventing repeat attacks from the same source.
Detects Bot Networks: It helps us spot automated attacks.
In essence, browser fingerprinting provides a durable and reliable way to track malicious devices, making it an essential tool against sophisticated click fraud.