Much like a human fingerprint is unique, a "browser fingerprint" is a unique profile we create for each visitor's device to identify it accurately.
When combined, these details create a highly unique "fingerprint" for that specific device.
The main advantage is its ability to identify a specific device even if its IP address changes. Fraudsters constantly switch IPs using VPNs or proxies to appear as different users, but their device fingerprint often remains the same.
With a consistent fingerprint, we can recognize a malicious device returning to your site from a new IP address and block it, preventing repeat attacks from the same source.
It helps us spot automated attacks.
In essence, browser fingerprinting provides a durable and reliable way to track malicious devices, making it an essential tool against sophisticated click fraud.