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Understanding Your Fraud Distribution Insights

Effective Ad Spend Protection requires more than just blocking bad clicks—it requires intelligence.

While knowing how much fraud is blocked is essential, understanding where it originates and how it operates is what allows for true Enterprise Ad Fraud Protection.

The Fraud Distribution widgets on your dashboard provide these Digital Advertising Analytics. This guide explains how to use these three key widgets to identify Sophisticated Invalid Traffic and optimize your marketing decisions.

Which Campaigns Are Being Targeted?

(Fraud by Campaign)

This widget acts as a powerful PPC Optimisation Tool, displaying a breakdown of total blocked fraud by your individual Google Ads campaigns. It instantly highlights which campaigns are magnets for Bot Traffic or Competitor Pay Per Click abuse

Identify Problematic Campaigns: If a specific campaign shows a disproportionately high fraud rate, it may be suffering from Competitor Click Fraud or targeting a broad audience susceptible to Click Farm Software.

Optimize Your Spend: Use this data for Traffic Source Analysis. Reallocate budget from high-risk campaigns to better-performing ones

Where is the Fraud Coming From?

(Fraud by Country)

This interactive world map visualizes exactly where invalid traffic is originating and targeting your website during your selected date range. It provides a clear view of global threats, where darker shades indicate countries generating higher volumes of blocked Ad Fraud or desktop threats.

Refine Geo-Targeting: If your Region Specific Threat Analytics show spikes in countries you do not serve, you can add them to your exclusion list. 

Spot Unusual Activity: A sudden surge of traffic from a specific region can be an early indicator of an incoming Ad Fraud Botnet attack.

What Kind of Fraud Are We Blocking?

(Fraud by Type)

This chart categorizes blocked clicks by the specific threat detected by our Ad Fraud Protection Solutions. 

Over-Threshold for Ad Clicks: This indicates Google Ads Click Farm activity or "Click Spam." It flags IPs that have clicked your ads an excessive number of times, triggering our PPC Fraud Protection filters.

Fraudulent Behavior for Bot Clicks: This utilizes Advanced Bot Protection to identify non-human visitors. Our system detects the lack of mouse movement or impossible scrolling speeds characteristic of using Click Fraud Bots.

Fraudulent Behavior on Ads with Bot Clicks: This is a high-confidence metric for Ad Fraud Detection. It occurs when a paid click is immediately followed by clear on-site bot behavior, allowing us to stop Fake Traffic To Website from skewing your data.

Manual Blocking: ClickSambo tracks IP addresses you have personally blocked via the dashboard, giving you full control over your Traffic Management Solutions.