A hotel in Bodrum activated ClickSambo in September 2025. Comparing two 379-day periods, its budget rose about 15% while conversions grew nearly 4X. Cost per conversion fell from ₺1,043 to ₺320.
See How It WorksFor a hotel in Bodrum, Google Ads is one of the main booking channels. In the year before ClickSambo, each conversion cost ₺1,043. In the year after activation, 8,668 clicks were flagged as fake, so part of the budget had been going to clicks that would never become guests. Both periods cover a full year, so seasonality does not skew the comparison.
The hotel spent ₺1.52 million on Google Ads in one year and got 1,455 conversions. The ads ran all season, but there was no way to see how many of those clicks came from real potential guests.
Each conversion cost ₺1,043.
In the year after ClickSambo went live, 8,668 clicks were flagged as fake and their sources were removed from ad delivery. This kept the ads in front of people who were actually likely to book.
Estimated budget protected: ₺214,596.
In the new season, the budget rose by only about 15%, to ₺1.76 million. Comparing the same season, conversions grew much faster than the small budget increase.
Conversions climbed to 5,483.
The budget rose about 15% and conversions grew nearly 4X. Each conversion became more than 3X cheaper.
| Metric | Before ClickSambo | With ClickSambo | Change |
|---|---|---|---|
| Period | 379 days | 379 days | Same length |
| Ad spend | ₺1.52 million | ₺1.76 million | ~15% higher |
| Conversions | 1,455 | 5,483 | ~4X |
| Cost per conversion | ₺1,043 | ₺320 | ~70% lower |
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