Budget Down 60%, Conversions Up 70%

A company selling and fitting tires activated ClickSambo in March 2026. Over a 200-day comparison, ad spend fell about 60% while conversions rose 70%. Cost per conversion dropped from ₺393 to ₺90.

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Clicks Coming In, Customers Costly

For a tire business, search ads are one of the first places customers find you. This company's ads were getting clicks, but conversions were expensive: each one cost ₺393. In the 200 days before ClickSambo, Google's own systems marked more clicks as invalid than the number of clicks it billed.

70%
More Conversions
70%
~80%
Lower Cost per Conversion
~80%
₺393 → ₺90
Cost per Conversion
₺393 → ₺90
~60%
Lower Ad Spend
~60%

Budget Spent, Customers Missing (Aug 2025 – Mar 2026)

The company spent ₺116,205 in 200 days and got 296 conversions. The ads were getting clicks, but each conversion cost ₺393.

In the same period, Google's own systems marked 3,579 clicks as invalid, more than the number of billed clicks.

Budget Spent, Customers Missing (Aug 2025 – Mar 2026)

ClickSambo Goes Live (Mar 2026)

Suspicious IPs and sources were removed from ad delivery. This kept the ads in front of people who were actually looking for tires or fitting.

The budget was now going to real tire buyers.

ClickSambo Goes Live (Mar 2026)

The New Period (Mar – Oct 2026)

In the new period, the company lowered its budget to ₺44,951. Even with about 60% less spend, conversions rose to 502.

Cost per conversion became more than 4X cheaper.

The New Period (Mar – Oct 2026)

The Result: 70% More Conversions on 40% of the Budget

The budget fell about 60% and conversions rose 70%. Each conversion cost ₺90 instead of ₺393.

MetricBefore ClickSamboWith ClickSamboChange
Period200 days200 daysSame length
Ad spend₺116,205₺44,951~60% lower
Conversions29650270% higher
Cost per conversion₺393₺90~80% lower
The Result: 70% More Conversions on 40% of the Budget

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