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Why the ClickSambo Tracking Codes Are Necessary

While ClickSambo integrates with ad platforms like Google Ads, installing our two tracking codes directly on your website is essential for providing the deepest and most accurate layer of fraud protection.

Think of it this way: your ad platform knows who clicked your ad. The ClickSambo tracking codes are your on-site security guard, watching what they do after they arrive.

Our codes provide critical insights that ad platforms alone cannot see.

What Do the Tracking Codes Do?

Analyze On-Page Behavior: Our scripts monitor how a visitor interacts with your site after the click. They look for human-like behavior such as scrolling, mouse movements, and time spent on the page. Bots often fail this test, revealing their fraudulent nature.

Detect Sophisticated Bots: Many modern bots can fake a realistic click, fooling the ad network. However, our on-site codes can identify them by their unnatural technical details and lack of genuine on-page engagement.

Gather Deeper Evidence: The codes collect device details from the visitor’s browser to create a unique "fingerprint." This helps identify and block fraudulent sources that repeatedly attack your site.

Verify Click Legitimacy: Our scripts confirm that a click resulted in a genuine page load, which helps catch tactics like "click spam," where you pay for clicks that never lead to a real visit.

The Role of Each Code

The two codes work together to provide layered protection:

Tracking code (HEAD section): the "brain"
This main JavaScript code is the real-time analysis engine. It runs the behavioral checks and gathers the device fingerprints needed to decide which visitors are legitimate and which are fraudulent.

NoScript tracking code (BODY section): the "safety net"
This code keeps tracking coverage in place even when a visitor has JavaScript disabled, a common tactic bots use to avoid detection. It acts as a fallback to catch these evasive clicks, so fewer of them slip through.

By combining data from your ad platform with the on-site data from both ClickSambo tracking codes, you get the most complete protection ClickSambo can provide.