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On which pages should I install the ClickSambo tracking code?

For the most effective and comprehensive protection, the ClickSambo tracking code should be installed on every single page of your website.

Here’s a breakdown of the ideal setup versus the absolute minimum requirement

Recommended: Site-Wide Installation (All Pages)

Placing the code in a global area like your website's header or footer ensures it loads automatically on every page.

Why this is best

Complete Visitor Journey Analysis: It allows us to track a user's full session, not just the page they land on. This provides richer behavioral data to identify sophisticated bots that may only reveal their fraudulent nature through deeper navigation.

Future-Proofs Your Setup: You are automatically covered for any new landing pages or blog posts you create for future ad campaigns.

Ensures No Gaps in Protection: Every visitor from every source is analyzed, providing a complete picture of your site's traffic.

Essential: All Ad Landing Pages

If a site-wide installation is not possible, the code must be present on every potential landing page linked from your ads.

Why this is the minimum

This is the bare minimum required to analyze every visitor you pay for.

If a user clicks an ad and lands on a page without the code, that visit cannot be analyzed, and you will be unprotected for that click.

In summary, while installing the code on your landing pages is mandatory, a site-wide installation provides far more data and, therefore, superior click fraud protection.