ClickSambo determines a visitor's geographical location using a technology called IP Geolocation.
Think of it like a massive, constantly updated digital address book for the internet. Instead of linking names to phone numbers, these databases link IP addresses to their real-world locations.
| Capture the IP | When a visitor arrives on your site, our tracking code captures their unique IP address. |
| Database Lookup | We instantly cross-reference this IP against multiple commercial-grade, high-accuracy geolocation databases which are updated continuously. |
| Receive Location Data | The database returns key geographical information associated with that IP, including its: Country, Region / State, City, Internet Service Provider (ISP) |
| Detection Method | How it Works | Why it Matters |
| Identifying Targeting Mismatches | We compare the visitor's actual physical location with the geographic area you are targeting in your ad campaign. | A click from an IP address in another country (often using a VPN or proxy) is a major red flag for fraud. |
| Detecting Non-Human Sources | Our system identifies if an IP address belongs to a commercial data center instead of a residential internet provider. | Real customers don't browse from servers; this is a strong indicator of bot activity. |
| Spotting Geographic Fraud Patterns | We detect impossible activity, such as a single device clicking from different continents within a short period. | These patterns point to a coordinated bot attack rather than legitimate human behavior. |
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