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How the Google Ads Tracking Template Works

The Google Ads tracking template is a URL that passes each ad click’s data to ClickSambo for analysis.

It lets ClickSambo analyze key click data in real time without slowing down the visitor’s path to your website.

The Click Journey

With parallel tracking, two things happen at the same time:

User clicks your ad ➡️ User goes straight to your landing page

At the same time, in the background: the user’s browser loads the ClickSambo tracking URL, passing data such as the unique Google Click ID (gclid), campaign and keyword to our system.

This lets us analyze each click’s legitimacy without adding any delay for your visitor.

How Is It Set Up?

You don’t need to do anything manually. When you connect your Google Ads account, ClickSambo adds the tracking template at the account level for you. It also makes sure auto-tagging is turned on in your Google Ads account, which this process requires.