How can we help?

Q: Do lower-level tracking templates override account-level templates?

A: Yes. In Google Ads, settings follow a strict hierarchy where specific ("lower-level") settings always override broad ("higher-level") ones.

If you have a tracking template defined at the Campaign or Ad Group level, Google will ignore your Account-level template entirely for that section of your account.

The Tracking Hierarchy

Think of the hierarchy as a pyramid. The lower you go, the more "powerful" the setting becomes.

Why This Matters for ClickSambo

Most users install ClickSambo at the Account Level to protect everything at once.

However, if you (or a previous agency) manually added a tracking template to a specific Campaign or Ad Group in the past, Google Ads will use that template and block ClickSambo for those specific ads.

Warning: If a lower-level template exists, ClickSambo cannot see or protect that traffic.

How to Fix It

If you notice ClickSambo isn't tracking data for a specific campaign, follow these steps:

Navigate to the campaign or ad group in question in Google Ads.

Go to Settings -> Campaign URL Options.

Check if there is text in the "Tracking Template" box.

Action: If you see a template there that isn't ClickSambo's, remove it so the campaign effectively "inherits" the correct template from the Account Level.