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What is Parallel Tracking in Google Ads?

Parallel Tracking is a Google Ads feature that makes your website load faster for users who click your ads, significantly improving their experience.

To understand its benefit, it's helpful to see how it differs from the traditional method.

The "Before": Sequential Tracking

Previously, a click would travel in a sequence, creating a small delay:

Path: User Clicks Ad → Goes to Tracking URL (e.g., ClickSambo) → Redirects to Your Landing Page

In this method, the user had to be momentarily redirected through the tracking server before landing on your website.

The "After": Parallel Tracking

Parallel Tracking creates two simultaneous paths, making the process instant for the user:

Path 1 (For the User): User Clicks Ad → Goes DIRECTLY to Your Landing Page

Path 2 (For Tracking): At the exact same time, in the background, Google sends a notification to all tracking URLs (like ClickSambo's).

The user is sent straight to your website without any detours, while all the necessary tracking happens simultaneously behind the scenes.

Is ClickSambo Compatible with Parallel Tracking?

Yes, absolutely. The ClickSambo tracking template is fully compatible with and designed to work seamlessly with Google's Parallel Tracking.

This means you get the best of both worlds: the fastest possible landing page speed for your customers and the robust, real-time click fraud protection from ClickSambo, with no compromises.