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Using the Location Report to Optimize Ad Targeting

The Location Report, found under the "Location" tab in your Google Ads analysis section, provides powerful geographical insights into your ad traffic.

It allows you to see exactly where both your legitimate and fraudulent clicks are originating from.

By understanding this data, you can refine your campaign's geo-targeting to reduce wasted ad spend and improve your overall results.

ClickSambo Location Report showing fraud clicks by country

The dashboard is divided into two interactive sections:

The InteractşveThreat Map This powerful visualization shows you—in real-time—exactly where fraud clicks are originating and targeting your website via Google Ads.

The Detailed Data Table Below the map, a table breaks down the data by Country and Region. You can sort this table by any column to analyze the information. Key metrics include:

How to Take Action on Location Insights

The primary use of this report is to identify and exclude locations that are sending high volumes of fraudulent traffic and are outside of your target market.

Example Scenario: Imagine you are advertising only within the United States, but your Threat Map lights up with red zones in countries like Vietnam, India, or Brazil, indicating a high volume of fraud clicks hitting your ads.

Here’s how to act on that data

Identify Problematic Locations: In your ClickSambo Location Report, sort the table by Fraud Rate to bring the highest-fraud countries to the top. Make a list of these non-target countries.

Go to Google Ads: Log in to your Google Ads account and navigate to the specific campaign you want to edit.

Find Location Settings: Go to that campaign's Settings and find the Locations section.

Add Exclusions: Under the Excluded tab, add the high-fraud countries you identified from your ClickSambo report.

By saving these changes, you will immediately prevent your ads from being shown in those locations, stopping that source of wasted spend. Regularly reviewing your Location Report and updating your campaign exclusions is a powerful way to improve the efficiency of your ad budget.