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Using ClickSambo with Kickbite

Many businesses use several tools to track ad performance, such as Kickbite for tracking and attribution. This guide shows how ClickSambo and Kickbite can work together in Google Ads without conflicts.

The Golden Rule: Separate Fields for Separate Jobs

Google Ads has two fields for tracking, and each has its own job:

• Tracking template: for redirect-based trackers such as ClickSambo, which analyze a click before the visitor reaches your site.

• Final URL suffix: for parameters that must arrive on your landing page, such as the parameters your Kickbite uses.

Keeping these two jobs in separate fields is the most reliable way to avoid tracking conflicts.

Step-by-Step Setup

Step 1: Check the ClickSambo tracking template

When you connect Google Ads, ClickSambo sets its template at account level if the account has no template yet. If you already had one, merge it with ClickSambo: see What If I Already Have a Tracking Template in Google Ads?

Step 2: Add Kickbite's parameters to the Final URL suffix

1. In Google Ads, go to Admin > Account settings > Tracking.

2. Paste the parameters provided by Kickbite into the Final URL suffix field, without {lpurl}?. For example:

utm_source=google&utm_medium=cpc&cid={campaignid}

Then click Save.

Step 3: Install both website codes

Make sure the ClickSambo HEAD and BODY codes (Install Tracking Codes) and the Kickbite script are installed on your website, following each service's instructions.

Step 4: Test the setup

• In Google Ads, use the Test button next to the tracking template to check for errors.

• Once new ad traffic arrives, confirm that clicks appear in your ClickSambo dashboard and that data also appears in Kickbite.

What to Avoid

• Don't paste two separate redirect URLs into the same tracking template field. If Kickbite needs its own tracking template, merge it with the ClickSambo template as described in our merging guide.

• Don't put the ClickSambo template into the Final URL suffix.

• Don't set extra tracking templates at campaign or ad group level unless they also include the ClickSambo template, because they override the account-level template.

Not sure how to set up a complex tracking stack? Contact our support team before launching your campaigns.