When a visitor clicks on your ad and arrives on your website, our tracking code securely captures their IP address along with other technical and behavioral signals. This data is then instantly analyzed by our system.
| Identifying Known Threats | Cross-reference every IP address against our extensive, real-time database of known botnets, data centers, proxies, and VPNs that are commonly used to commit click fraud. |
| Detecting Suspicious Patterns | Analyze IP activity for patterns that indicate fraud, such as an impossibly high number of clicks coming from a single IP address in a short period. |
| Enabling Real-Time Blocking | Stop a malicious actor is by blocking their IP address. We automatically add fraudulent IPs to your ad platform's exclusion list |
| Geographic Verification | Provides location data, which helps us verify if a click is coming from a country or region that you are actually targeting in your campaigns. |
We process this data strictly for the purpose of detecting and preventing fraudulent activity on behalf of our clients and in compliance with data protection regulations like GDPR. We do not use this data for cross-site user profiling or advertising.
Other Advertisement Analytics Performance 
