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Is ClickSambo compatible with AdWords Express?

03/06/2025

Is ClickSambo compatible with AdWords Express?

No, ClickSambo cannot provide automatic protection against click fraud for campaigns originating from the old AdWords Express.

This is because AdWords Express has been replaced by Google's modern automated campaign types, which are not compatible with third-party fraud detection tools due to platform limitations imposed by Google.

The evolution of AdWords Express

To understand why protection is not possible, it is useful to know how this platform has changed:

O AdWords Express se tornou Campanhas Inteligentes: A plataforma original e simplificada do AdWords Express foi primeiramente integrada à interface principal do Google Ads e renomeada como Campanhas Inteligentes.

Campanhas Inteligentes se tornaram Performance Max: Hoje, a maioria das Campanhas Inteligentes foi atualizada pelo Google para as campanhas Performance Max (PMax), que são o tipo de campanha mais recente e automatizado do Google.

Why these automated campaigns cannot be protected

The main problem is that these types of campaigns (Smart Campaigns and PMax) are designed by Google as “black box” systems.

Eles restringem intencionalmente os controles que ferramentas como o ClickSambo precisam para funcionar:

Sem Modelos de Acompanhamento: Eles não permitem o uso de modelos de acompanhamento personalizados, que são essenciais para nos enviar os dados em tempo real de cada clique no anúncio.

Sem Exclusões de IP: Eles não suportam exclusões diretas de endereços IP, que é o método principal usado para bloquear automaticamente fontes fraudulentas.

Recommendation for Full Protection

For advertisers who require robust, real-time fraud protection, we strongly recommend using standard Google Ads campaign types like Search and Display.

These campaign types provide the necessary control to fully integrate with ClickSambo's advanced tracking and automated blocking features, ensuring your ad spend is properly protected.

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