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Tracking Multiple Google Ads Accounts on One Website with ClickSambo & GTM

If you run multiple Google Ads accounts for the same website and want ClickSambo to protect them via Google Tag Manager (GTM),

here's the straightforward approach:

The core idea is to install the main ClickSambo Website Tracking Code once via GTM. Then, differentiate traffic by applying the ClickSambo Tracking Template within each individual Google Ads account.

Steps:
Step 1: Install ClickSambo Website Code via GTM (One Time)
Install the primary ClickSambo tracking script on your website using GTM. Set it to fire on "Initialization - All Pages." This is a one-time setup for your entire website.

Step 2: Apply ClickSambo Tracking Template in EACH Google Ads Account
Method A: Automatic Setup via ClickSambo Connections (Recommended)

Log in to ClickSambo: Go to Settings > Account Settings > Connections.
Connect your domain for each specific Google Ads account you want to link. Authorize ClickSambo to manage tracking.
ClickSambo will automatically apply its Tracking Template to that Google Ads account. Repeat for all relevant accounts.
Method B: Manual Setup in Google Ads
If automatic connection isn't an option for an account:

In ClickSambo: Go to Settings > Account Settings > Domain Tracking Setup and copy the Tracking Template URL.
In Google Ads: Log in to the specific account. Navigate to Account Settings > Tracking (or Campaign level) and paste the ClickSambo Tracking Template URL into the "Tracking template" field.
Save and repeat for all un-connected accounts.
Step 3: Verify Setup in EACH Google Ads Account
Verify Website Code: Confirm the single ClickSambo website script loads on your site using GTM Preview.
Verify Tracking Template: In each Google Ads account, check Settings > Account settings > Tracking to ensure the ClickSambo URL is present.
Verify Auto-tagging: In each Google Ads account, go to Account settings > Auto-tagging and ensure it's enabled. This is crucial for passing gclid.
Conclusion:
GTM simplifies website code installation. The key for multiple Google Ads accounts is to ensure the ClickSambo Tracking Template is active in all relevant Google Ads accounts (ideally via auto-connection) and that Auto-tagging is enabled in each. This allows ClickSambo to accurately identify and protect traffic from all your accounts.