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Tracking Template

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Understanding Your ClickSambo Tracking Template

What is a tracking template?

A tracking template is a URL provided by ClickSambo and used in your Google Ads settings. When you connect your Google Ads account, ClickSambo adds it at the account level for you.

What Is Its Purpose?

The tracking template sends key data from each ad click to ClickSambo so click fraud can be detected and prevented accurately.

Key data points passed include:

  • Google Click ID (GCLID)

  • Campaign ID

  • The keyword used

  • Other click-level details

ClickSambo then connects this ad click data with the visitor’s behavior on your website to identify and block fraudulent activity.

Where Can I Find My Template?

You can find your unique tracking template in your ClickSambo account here:

Account Settings > Domain Tracking Setup > Detail (next to your domain)

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