Most advertisers think: "I want as many clicks as possible!" This is wrong. In Google Ads, you pay for every single click.
If 100 people click your ad, but 99 of them can't afford your product, you just wasted money on 99 clicks. Your goal is not just to attract the right people; it is to repel the wrong people. You want the "tire kickers" to read your ad, think "This isn't for me," and keep scrolling. This saves your budget for the real buyers.
The fastest way to stop bad leads is to show your price immediately in the Headline.
Example: You sell Luxury Sofas ($3,000+).
Bad Ad: "Beautiful Leather Sofas. Shop Now."
Result: Everyone clicks, including people looking for a $200 IKEA sofa. You pay for their click, and they leave when they see the price.
Unclickable Ad: "Italian Leather Sofas from $3,000."
Result: The person with a $200 budget sees "$3,000" and does not click. You save money.
If you only work with businesses (B2B), you need to stop regular consumers (B2C) from clicking. Use "Exclusion Words" in your text.
Examples of Filters:
"Wholesale Only" (Stops people wanting just one item).
"Commercial Use" (Stops homeowners).
"Minimum Order: 500 Units" (Stops small buyers).
"Enterprise Edition" (Stops small businesses).
By explicitly stating who you don't want (indirectly), you ensure only qualified leads click your ad.
Writing "Unclickable" ads is a perfect strategy for filtering out human window shoppers. However, this strategy does not work on Bots.
A click fraud bot does not read "Minimum Order 500 Units" and think, "Oh, I better not click." It clicks blindly because it is programmed to drain your budget.
Use Ad Copy to filter out the wrong Humans.
Use ClickSambo to filter out the Bots.
You need both layers of defense to protect your ROI completely.
Other Advertisement Analytics Performance 
