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Don't Panic: It's Actually Good News

What this orange warning status really means.

When you see the orange status "Limited by Budget" next to your campaign, it does not mean your account is broken. 

It means your ads are popular. Google is telling you: "There are more people searching for your keywords than your daily budget can afford."

The Consequence: To prevent you from overspending, Google has to stop showing your ads for parts of the day. You might be missing out on 20%, 50%, or even 80% of potential customers because your wallet runs out before the day ends. 

The "Growth" Option

Increase your budget to capture more sales.

If your campaign is profitable (e.g., for every $1 you spend, you make $5), the logical fix is to spend more.

Click the graph icon next to the "Limited by Budget" status.

Google will show you a forecast: "If you increase your budget to $50, you will get 20 more clicks."

If you can afford it, accept the recommendation.

When to do this: Only do this if you are happy with your current Cost Per Acquisition (CPA). If your ads are profitable, uncapping the budget is the fastest way to scale.

The "Efficiency" Option

Get more clicks without spending more money.

If you cannot afford to increase your daily budget, you must lower your Cost Per Click (CPC).

Think of it like buying apples:

You have $10. Apples cost $1. You get 10 apples.

If you negotiate the price down to $0.50, you get 20 apples for the same $10.

How to do it:

Lower your Bids: If using Manual CPC, drop your bids by 10-20%.

Change Strategy: If using "Maximize Clicks," set a "Maximum CPC Bid Limit."

Result: Your ad position will drop slightly (maybe from Position 1 to Position 3), but you will be able to afford more total clicks throughout the day.

The "Hidden Leak" (Fraud Check)

Is your budget actually limited, or is it being stolen?

Before you add more money, ask yourself: "Who is eating my budget?"

If 15% of your daily budget is being consumed by bots, scrapers, or competitors clicking your ads, you aren't truly "Limited by Budget"—you are "Limited by Fraud."

The ClickSambo Fix: By connecting ClickSambo, you block these invalid clicks. This frees up the budget they were wasting.

Result: You might find that the "Limited by Budget" warning disappears on its own, simply because you stopped paying for the fake traffic. Clean your traffic before you scale your spend.