The biggest reason new advertisers quit is disappointment. They expect to put $1 in and get $5 back immediately. In reality, Google Ads is a machine learning platform. It needs time to "learn" who your customers are.
We recommend the "90-Day Ramp Up" approach:
Month 1 (The Learning Phase): Your goal is Traffic & Data, not profit. You are "buying data" to see which keywords work and which don't. Expect to break even or lose a small amount.
Month 2 (The Optimization Phase): You cut the losers (bad keywords) and double down on the winners. You should start seeing a positive ROI.
Month 3 (The Scaling Phase): Now you push for profit. You increase the budget on the specific campaigns that are proven to work.
💡 ClickSambo Reality Check: If you judge your success after just 7 days, you will almost certainly fail. Give the algorithm (and yourself) time to learn.
Don't pick a budget out of thin air. Work backwards from your goal.
Example Scenario: You want 10 Sales this month. The average Website Conversion Rate is roughly 3% (meaning 3 out of 100 visitors buy). The average Cost Per Click (CPC) in your industry is $2.00.
The Math:
To get 1 Sale, you need roughly 33 Clicks (100 visitors / 3 sales).
To get 10 Sales, you need 330 Clicks.
330 Clicks x $2.00 per click = $660 Budget.
The Lesson: If you only have a $100 budget, setting a goal of "10 Sales" is mathematically impossible. Use this formula to set a goal that matches your wallet.
New users often obsess over the wrong numbers. Here is a cheat sheet for what a "healthy" account typically looks like for a beginner on the Search Network:
| Metric | What it Means | A Realistic Goal for Beginners |
| CTR (Click-Through Rate) | Are people interested in your ad? | 3% - 5% is good. Below 1% is a problem. |
| CPC (Cost Per Click) | How expensive is your traffic? | Varies wildly by industry ($1 - $20). Compare yours to the "Top of Page Bid" in Keyword Planner. |
| Conversion Rate | Do visitors actually buy/signup? | 2% - 4%. If it's below 1%, your landing page likely needs work. |
| CPA (Cost Per Acquisition) | How much did it cost to get a customer? | This should be lower than your profit margin. |
Setting goals is useless if the data is wrong. If your goal is a 5% Click-Through Rate, but half of those clicks are from bots or competitors trying to drain your budget, you haven't actually met your goal—you've just been scammed.
How ClickSambo Protects Your Goals:
Inflated CTR: Fraudsters click ads repeatedly, artificially boosting your CTR while destroying your conversion rate.
The "Ghost" Budget: If you budget for 330 clicks (like in our example above) but 30 of them are bots, you are effectively paying a "fraud tax" that makes your CPA look higher than it really is.
Next Step: before you launch, ensure your measurement is accurate.
Other Advertisement Analytics Performance 