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What is "High-Intent" vs. Low-Intent?

Not all searches are created equal.

Before you open the tool, you need to know what you are looking for.

Your goal with Keyword Planner isn’t just to find volume (lots of searches); it’s to find value.

Step-by-Step: The Discovery Process

Turning seed words into money makers.

Go to Tools > Planning > Keyword Planner.

Select "Discover new keywords."

Enter 3–5 broad terms describing your business (e.g., "moving service," "movers," "relocation").

Click Get Results.

The Filter Trick: To instantly strip away the "window shoppers," use the Add Filter button above the table:

Filter by Keyword text contains: "buy", "price", "cost", "near me", "service", "hire".

This removes general questions and leaves you with commercial queries.

The "Money Column": Top of Page Bid

The secret indicator of a keyword's value.

New advertisers look at "Avg. monthly searches." Experienced advertisers also look at "Top of page bid (high range)."

This column shows roughly what advertisers have been paying to appear at the top of the page for that keyword.

If a keyword has 10,000 searches but a bid of $0.05, it is likely informational and converts poorly (low intent).

If a keyword has only 100 searches but a bid of $15.00, advertisers clearly see commercial value in it; it is likely to drive leads or sales.

Pro Strategy: Sort the table by "Top of page bid (high range)" in descending order. Keywords at the top are usually expensive because advertisers find them profitable. Pick the ones that match your business and fit your budget.

The Danger of High Intent

Why expensive keywords need protection.

High-intent keywords are the "crown jewels" of your campaign. They bring the sales, but they also have the highest Cost Per Click (CPC).

If you are bidding $15 per click on "emergency plumber," just 4 fake clicks from a competitor will cost you $60. High-CPC keywords are an attractive target for click fraud because every fake click drains your budget faster.

ClickSambo Solution: Prioritize protection on your high-intent campaigns. ClickSambo detects and blocks repeat and suspicious clicks, so you can bid on these expensive terms with less budget lost to invalid traffic.