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What is "High-Intent" vs. Low-Intent?

Not all searches are created equal.

Before you open the tool, you need to know what you are looking for.

Low-Intent (Informational): Users looking for answers, not products.

Example: "Why does my back hurt?" or "iPhone 15 specs."

Result: They click, read, and leave.

High-Intent (Transactional): Users ready to spend money now.

Example: "Emergency chiropractor near me" or "Buy iPhone 15 Pro best price."

Result: They click and buy.

Your goal with Keyword Planner isn't just to find volume (lots of searches); it's to find value.

Step-by-Step: The Discovery Process

Turning seed words into money makers.

Go to Tools & Settings > Planning > Keyword Planner.

Select "Discover new keywords."

Enter 3-5 broad terms describing your business (e.g., "moving service," "movers," "relocation").

Click Get Results.

The Filter Trick: To instantly strip away the "window shoppers," use the Add Filter button above the table:

Filter by Keyword text contains: "buy", "price", "cost", "near me", "service", "hire".

This removes general questions and leaves you with commercial queries.

The "Money Column": Top of Page Bid

The secret indicator of a keyword's value.

New advertisers look at "Avg. Monthly Searches." Smart advertisers look at "Top of page bid (high range)."

This column tells you what other competitors are willing to pay for a click.

If a keyword has 10,000 searches but a bid of $0.05, it likely converts poorly (Low Intent).

If a keyword has only 100 searches but a bid of $15.00, it means that keyword generates sales.

Pro Strategy: Sort the table by "Top of page bid (high range)" descending. The keywords at the top are expensive for a reason—they work. Pick the ones that fit your budget. 

The Danger of High Intent

Why expensive keywords need protection.

High-intent keywords are the "Crown Jewels" of your campaign. They bring the sales, but they also have the highest Cost Per Click (CPC).

The Risk: If you are bidding $15 per click on "Emergency Plumber," just 4 fake clicks from a competitor will cost you $60. High-CPC keywords are the primary target for click fraud because competitors know they can drain your budget faster.

ClickSambo Solution: Always prioritize fraud protection on your "High Intent" campaigns. Using ClickSambo allows you to bid aggressively on these expensive terms without fear of burning budget on bots.