What Are the Threats of E-commerce?
E-commerce businesses often face sophisticated fraud. The challenge begins at the top of the funnel where invalid traffic and bot clicks deplete ad budgets. Solutions like E-commerce Fraud Protection are vital for post-transaction security but fail to solve the problem of wasted ad spend from fraudulent clicks.
To truly Prevent Ecommerce Fraud, you must first ensure your traffic is legitimate. This core layer protects your marketing funnel. Effective fraud protection for e-commerce provides a multi-layered defense that stops fraudulent traffic, thereby reducing the likelihood of bots accessing payment layers and minimizing post-transaction risks. Without click fraud protection for e-commerce, your business remains vulnerable.
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