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Why is it Necessary?

Think of the Google Ads Tracking Template as a mandatory "information checkpoint" for every click on your ads.

For ClickSambo to protect your campaigns, each click must first pass through our analysis engine before landing on your website. The Tracking Template is the official, Google-approved method that makes this possible. It essentially tells Google Ads: "Before you send this visitor to the final landing page, quickly send them to ClickSambo's checkpoint with all the important click details."

What Information Does the Template Help Send?

When a user clicks your ad, the Tracking Template allows Google to instantly pass vital information to ClickSambo for analysis, such as:

Campaign ID: Which campaign the click came from.

Ad Group ID: The specific ad group that was clicked.

Keyword: The search term that triggered the ad.

Device Type: Whether the click was from a mobile, desktop, or tablet.

Google Click ID (gclid): The unique "fingerprint" that Google assigns to that single click.

Why is This Essential for Click Fraud Protection?

Without the Tracking Template, ClickSambo cannot "see" the detailed data associated with your ad clicks as they happen.

Setting up this checkpoint is essential for two main reasons:

It Enables Real-Time Analysis: The template gives our system the data needed to analyze the click for signs of fraud the moment it occurs. This allows for instant decision-making and immediate protection.
It Provides Complete Data for Accuracy: This method provides the richest, most complete data set for each click. This detailed information allows our system to make highly accurate decisions when identifying and blocking fraudulent IP addresses.

How is the Tracking Template Set Up?

ClickSambo makes this process simple.

• Automatic Setup (Recommended): For most users, when you connect your Google Ads account, ClickSambo automatically and securely populates the tracking template with the correct parameters for you.
• Manual Setup (Advanced): If you choose our manual option, we will provide you with the exact parameter to copy and paste into the tracking template field within your Google Ads account.

For detailed instructions on either method, please see our guide