For ClickSambo to protect your campaigns, each click must first pass through our analysis engine before landing on your website. The Tracking Template is the official, Google-approved method that makes this possible. It essentially tells Google Ads: "Before you send this visitor to the final landing page, quickly send them to ClickSambo's checkpoint with all the important click details."
Campaign ID: Which campaign the click came from.
Ad Group ID: The specific ad group that was clicked.
Keyword: The search term that triggered the ad.
Device Type: Whether the click was from a mobile, desktop, or tablet.
Google Click ID (gclid): The unique "fingerprint" that Google assigns to that single click.
Setting up this checkpoint is essential for two main reasons:
Real-Time Analysis: The template gives our system the data needed to analyze the click for signs of fraud the moment it occurs. This allows for instant decision-making and immediate protection.
Complete Data for Accuracy: This method provides the richest, most complete data set for each click. This detailed information allows our system to make highly accurate decisions when identifying and blocking fraudulent IP addresses.
Automatic Setup (Recommended): For most users, when you connect your Google Ads account, ClickSambo automatically and securely populates the tracking template with the correct parameters for you.
Manual Setup (Advanced): If you choose our manual option, we will provide you with the exact parameter to copy and paste into the tracking template field within your Google Ads account.
For detailed instructions on either method, please see our guide
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