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Using URL Parameters with ClickSambo (Tracking Template vs. Final URL Suffix)

When using ClickSambo, you may also want to add your own tracking parameters (like UTMs for your analytics software) to your ad URLs.

Google Ads provides two separate fields for this: the Tracking Template and the Final URL Suffix. Understanding their different jobs is essential for both systems to work correctly.

Think of it like sending a package:

The Tracking Template is the address label for the sorting center (ClickSambo).

The Final URL Suffix is the "special instructions" note for the final recipient (your website's analytics).

Two Fields for Two Different Jobs

Here is a simple breakdown of the differences:

Parameters are not automatically passed from the Tracking Template to your final URL. You must use the correct field for the correct purpose.

Practical Example: Using Both Correctly

Let's say you want to use ClickSambo and also track your "Summer Sale" campaign in Google Analytics.

Your ClickSambo Parameter is: https://ping.clicksambo.com/tracker/{gclid}

Your Analytics Parameters are: utm_source=google&utm_campaign=summer_sale

Here is the correct setup in your Google Ads account settings:

In the Tracking Template field, you put: https://ping.clicksambo.com/tracker/{gclid}

In the Final URL Suffix field, you put: utm_source=google&utm_campaign=summer_sale

Result: When a user clicks your ad, Google first sends the data to ClickSambo for analysis. Then, the user is redirected to your landing page, and the final URL in their browser will look like this: https://www.yourwebsite.com/?utm_source=google&utm_campaign=summer_sale.

Both your analytics and ClickSambo get the data they need without interfering with each other.

Best Practice: The Golden Rule

For ClickSambo: Let our Automatic Setup manage the Tracking Template.

For Your Own Analytics: Always place your parameters in the Final URL Suffix.

By keeping them separate, you ensure that both your ad protection and your marketing analytics function perfectly.