Google Ads Tracking Template and ClickSambo

The Google Ads Tracking Template is a URL that Google sends users to first when they click your ad

It's essential for ClickSambo because it allows Google Ads to send detailed click information (like campaign, keyword, and device data via ValueTrack parameters) to ClickSambo for analysis.

Here's the simplified process:
A user clicks your Google Ad.
Google redirects the click to ClickSambo's tracking template URL, adding click data (like {gclid} and {lpurl}).
ClickSambo records these details.
ClickSambo instantly redirects the user to your final landing page.
You'll find your specific ClickSambo tracking template URL in your ClickSambo account. ClickSambo often adds this automatically to your Google Ads if accounts are linked.

Crucially, enable Google Ads Auto-tagging (in Google Ads under Account Settings > Auto-tagging) for full functionality, especially for the {gclid} (Google Click ID) parameter.

You can apply tracking templates at various levels in Google Ads (Account, Campaign, Ad Group), with lower levels overriding higher ones. Always test the template after making changes.

In short, the Google Ads Tracking Template, combined with Auto-tagging, provides ClickSambo with vital click details from Google Ads, crucial for accurate click fraud detection.