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Don't let scammers damage your app installs

The mobile app market is growing rapidly, and so is mobile ad fraud. Fake app installs generated by bots and click farms pose an increasing threat to your user acquisition campaigns.

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Mobile Fraud Prevention Solution

ClickSambo is the leading mobile fraud prevention solution that protects your app install campaigns from fraudulent activity, ensuring you acquire real users, not just fake downloads.

Common Mobile Ad Fraud Tactics

Fraudsters employ several common ad fraud tactics to exploit mobile companies, and steal your ad spend. One method is Click Injection, where clicks are inserted before an organic install, stealing credit for a user you would have acquired anyway—this form of mobile click fraud is difficult to detect. Another common tactic is click fraud, which involves flooding ad networks with large amounts of fake clicks. Scammers use automated bots that simulate real user activity to inflate click counts. A high volume of fraudulent installs can also be generated through Device Emulation, involving running multiple virtual devices on one physical device. Finally, they engage in Attribution Manipulation, hijacking attribution links to claim credit for installs driven by other sources, often by exploiting reporting lags within mobile ad network companies.

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Common Mobile Ad Fraud Tactics

Beyond Wasted Spend: The Hidden Costs of Mobile Click Fraud

The impact of mobile fraud is far beyond the immediate ad budget, creating serious problems that undermine an app's long-term success. The hidden cost of mobile click fraud begins with distorted data caused by fraud skewing important metrics such as CPI and ROAS. This inaccurate data leads to poor decision-making, resulting in funds being misallocated to fake channels rather than genuine ones. Domain reputation and App Store rankings suffer; fake downloads from bots lead to low engagement and high customer churn rates. This undermines user trust and sends a low-quality signal, causing a drop in organic search rankings and a loss of valuable organic traffic. 

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Beyond Wasted Spend: The Hidden Costs of Mobile Click Fraud

The Technology Behind Our Detection

Our AI-powered platform provides robust mobile ad fraud detection in real-time, protecting your budget and maximizing your ROI. The core ClickSambo Ad Fraud Detection tools analyze hundreds of factors to identify and block fake installs, while Customizable Rules allow you to tailor the solution with control over click thresholds and other detection parameters. You gain essential insights on your traffic, campaign performance, and mobile click fraud activity. 

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The Technology Behind Our Detection

Warning Costs of Mobile Ad Fraud

The global impact of mobile ad fraud is staggering. Don't let scammers drain your ad spend budget.

Wasted on Global Mobile Ad Fraud

Wasted on Global Mobile Ad Fraud

$40 billion
Avg. Ad Budget Lost to Mobile Ad Fraud

Avg. Ad Budget Lost to Mobile Ad Fraud

28%
App Installs Faked by Mobile Click Fraud

App Installs Faked by Mobile Click Fraud

1 in 5
Estimated daily loss due to mobile ad fraud

Estimated daily loss due to mobile ad fraud

$100 million
Don't let scammers get in the way of your app's success. Protect your app install campaigns with ClickSambo today!

Protect your app install campaigns with ClickSambo

Don't let scammers get in the way of your app's success. Protect your app install campaigns with ClickSambo today!
Frequently Asked Questions help
What is mobile ad fraud? What is mobile ad fraud?

Mobile ad fraud is a type of click fraud perpetrated by malicious individuals who steal your marketing budget through fake app downloads. This is done through bot farms, click farms, or device emulation, often across multiple mobile ad network companies.

Does ad fraud affect my business? Does ad fraud affect my business?

It wastes your advertising budget, corrupts your data, can damage your brand reputation, and negatively impacts your app store ranking.

How can I detect app install fraud? How can I detect app install fraud?

Signs include high install rates with low engagement and suspicious attribution data. For conclusive results, a specialized fraud detection tool is necessary.

How does ClickSambo's mobile fraud prevention solution work? How does ClickSambo's mobile fraud prevention solution work?

ClickSambo is a mobile fraud prevention solution that uses advanced algorithms to detect and block app install fraud in real time across all your campaigns.

What are the benefits of using ClickSambo? What are the benefits of using ClickSambo?

ClickSambo protects your advertising budget, ensures you reach real users, and provides clean data to help you make better decisions. It provides comprehensive protection against mobile click fraud.

What is the difference between Click Injection and Click Spamming? What is the difference between Click Injection and Click Spamming?

Both are forms of mobile click fraud. Click Injection is highly targeted; fraudsters 'inject' a click just before an app opens, stealing credit for an imminent organic install. Click Spamming is a volume game; it's flooding the ecosystem, including mobile ad network companies, with massive, untargeted fake clicks hoping to randomly match a real install.

How does ad fraud affect my relationship with mobile ad network companies? How does ad fraud affect my relationship with mobile ad network companies?

When your campaigns are flooded with fraud, your campaign data sent to mobile ad network companies becomes unreliable. This can lead to a damaged trust relationship and potentially lower campaign prioritization from the networks. Using a mobile fraud prevention solution ensures you are sending clean, legitimate performance data back to your partners.

Does ClickSambo offer a service for pre-install fraud screening? Does ClickSambo offer a service for pre-install fraud screening?

Yes, our detection system works in real-time, allowing for clicks and installs to be screened before they are attributed. This is a core part of our mobile fraud prevention solution and prevents the fraudulent install from ever corrupting your data or hitting the publisher's payout. We maintain a focus on stopping ad fraud at the source.

Is device emulation a significant threat? Is device emulation a significant threat?

Absolutely. Device spoofing is a key tactic in modern mobile fraud. It allows a single attacker to mimic thousands of unique devices and generate large-scale impressions. Therefore, it is important to protect your campaigns against this type of mobile click fraud.

Can mobile fraud be completely eliminated? Can mobile fraud be completely eliminated?

Not exactly. Specialized mobile fraud prevention solutions like ClickSambo can block over 95% of known fraudulent activities. We keep our fraud detection algorithms up to date to stay one step ahead of threats. 

Why is clean data so important for long-term growth? Why is clean data so important for long-term growth?

If your attribution data is polluted by mobile click fraud, you end up misattributing successful users to fraudulent sources, diverting budget away from your best-performing channels. A robust mobile fraud prevention solution ensures your data accurately reflects genuine user behavior, enabling smart, profitable scaling. 

What is the role of machine learning in ClickSambo's fraud detection? What is the role of machine learning in ClickSambo's fraud detection?

Machine learning (ML) is the engine of our detection. We analyze hundreds of data points, from IP reputation and device characteristics to click rates and behavioral anomalies, in milliseconds. The ML model learns emerging fraud patterns faster than humans, ensuring our mobile fraud prevention solution remains highly adaptable to new threats. 

How does ClickSambo resolve reporting discrepancies with mobile ad networks? How does ClickSambo resolve reporting discrepancies with mobile ad networks?

ClickSambo provides detailed reporting on every fraudulent incident. When an inconsistency arises with a mobile ad network company, our reports provide evidence, enabling you to confidently dispute the issue and recover wasted ad spend. 

How long does it take to see results after starting to use ClickSambo? How long does it take to see results after starting to use ClickSambo?

It begins to show in the results immediately.  ClickSambo begins detecting and blocking mobile click fraud the moment it is implemented. Most clients see a noticeable improvement in key metrics and a reduction in wasted spend within the first 24-48 hours. The financial benefits of superior fraud detection are realized right away.

How can I start using ClickSambo? How can I start using ClickSambo?

You can start by requesting a demo meeting or a free trial version. Our team will introduce you to our fraud detection technology, show you how our mobile fraud prevention solution integrates with your current setup, and explain the savings you can achieve by combating mobile click fraud. 

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