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How 'Estimated Savings' is Calculated on Your Dashboard

The Estimated Savings figure on your dashboard is one of the most important metrics we provide.

It gives you a clear and direct estimate of your return on investment (ROI) by showing you how much ad spend ClickSambo has protected from being wasted on fraudulent clicks.

This guide explains exactly how this crucial number is calculated.

The Simple Formula for Savings

Your savings are calculated using a straightforward and transparent formula:

[Estimated Savings] = [Total Fake Clicks Blocked] x [Your Average Cost Per Click (CPC)]

Let's break down each component.

Total Fake Clicks Blocked

This is the total number of clicks that ClickSambo identified as fraudulent and blocked within your selected date range. Each one of these clicks would have otherwise cost you money from your ad budget without providing any value.

Your Average Cost Per Click (CPC)

This is the average price you pay for a single ad click on platforms like Google Ads. This value is critical for an accurate savings calculation, and you have full control over it.

How to Ensure Your Savings Are Calculated Accurately

The accuracy of your "Estimated Savings" depends entirely on having an up-to-date CPC value in your ClickSambo dashboard.

Here’s how to set it correctly:

Find Your Average CPC: Log in to your Google Ads account and determine your average CPC for the campaigns we are protecting. You can find this at the account, campaign, or ad group level.

Update it in ClickSambo: On your ClickSambo dashboard, find the "Your CPC" metric and click the "Edit" button next to it.

Enter the Value: Input your correct average CPC and save the changes.

We recommend checking and updating this value periodically (e.g., monthly) or whenever your ad costs change significantly to ensure the savings metric remains a powerful and realistic measure of how ClickSambo is protecting your advertising budget.