Dashboard: Saving - How Much Did You Save and How is This Calculated?

Saving metric on your ClickSambo dashboard provides an estimated amount of money you've saved by the system blocking fraudulent clicks and visits to your website during the selected time period.

This saving is calculated using a straightforward formula: 
Saving=Number of Fake Clicks Blocked×Cost Per Click (CPC)

Number of Fake Clicks Blocked: This is the total count of invalid or fraudulent clicks that ClickSambo identified and prevented from impacting your ad spend.
Cost Per Click (CPC): This is the average cost you pay per click on your advertising platforms (like Google Ads). You can often manually set or adjust this value directly within your ClickSambo dashboard via the "Edit" button. Ensuring this CPC is accurate is crucial for the "Saving" metric's precision.
By multiplying the number of blocked fraudulent clicks by your average CPC, ClickSambo provides a clear estimate of the direct financial benefit you gain from using our service.