Dashboard Features

Traffic & Fraud Distribution
Visual charts help you quickly understand your traffic:

Browser Usage (Pie Chart): See which browsers your visitors use. Unusual patterns might signal bot activity.
Fraud by Device (Progress Bars): Compare clean vs. fraudulent traffic across devices (mobile, desktop) to spot fraud hot zones.
Core Traffic & Interaction Metrics
Key numbers tell you about user engagement and traffic volume:

Clicks / Viewlps: Total ad clicks versus unique landing page views. Helps check tracking efficiency.
Blocked: The number of fraudulent clicks ClickSambo stopped. This shows our direct protection.
Unique Visit / Views: Total distinct visitors and all page views. Reveals audience reach and engagement.
Average Visit Per User: How often users visit. Higher numbers can mean real engagement or, sometimes, persistent bots (which we aim to block).
Trend Analysis Graph
This graph tracks your traffic and our blocking activity over time:

BlockedIP (Blue Bar): Shows unique fraudulent IPs ClickSambo blocked. Spikes mean fraud surges.
VisitCount (Green Line): Your legitimate website visits, showing real user engagement.
AdsCount (Light Blue Line): Total clicks from your ad platforms. This is your raw incoming traffic.
How to interpret: Look for spikes in BlockedIP that don't match VisitCount increases – this shows ClickSambo is actively filtering bad traffic. Ideally, VisitCount and AdsCount should trend similarly, indicating genuine visits from ad clicks. The BlockedIP bars clearly show ClickSambo protecting your ad budget and keeping your analytics clean.

By using these insights, you can understand your traffic quality, find problem areas, and see how effectively ClickSambo is preventing fraud.