The Fraud Distribution widgets on your dashboard are designed to give you exactly these strategic insights.
This guide will walk you through each of the three main fraud insight widgets and how you can use them to make smarter marketing decisions.
What it shows: This chart categorizes the blocked clicks by the reason we identified them as fraudulent. This helps you understand the nature of the threats targeting your ads.
The Official ClickSambo Fraud Types Explained:
Over-Threshold for Ad Clicks
This indicates classic click spam. It flags an IP address that has clicked on your paid ads an excessive number of times within a short period, which is not normal user behavior.
Fraudulent Behavior for Bot Clicks
This identifies a visitor as a bot based on their on-site actions. Our system detects non-human behavior—such as a lack of mouse movement, impossibly fast page scrolling, or other technical indicators—that are characteristic of automated software, not a real person.
Fraudulent Behavior on Ads with Bot Clicks
This is a high-confidence fraud indicator where a click on one of your ads is directly followed by clear bot-like behavior on your website. It combines paid click data with on-site behavioral analysis to confirm the visitor is a bot.
Manual Blocking
This category represents all IP addresses that you have personally blocked using the "Block" button in your dashboard. It allows you to easily see and track the threats you have taken action on yourself.
By using these three powerful widgets together, you can move beyond just blocking fraud and start making proactive, strategic decisions. Understanding the "who, where, and how" of the threats allows you to strengthen your campaign targeting, optimize your ad spend, and achieve better overall results.