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Understanding Your Fraud Distribution Insights

While it's important to know how much fraud is being blocked, it's even more powerful to understand where it's coming from and what kind of fraud it is.

The Fraud Distribution widgets on your dashboard are designed to give you exactly these strategic insights.

This guide will walk you through each of the three main fraud insight widgets and how you can use them to make smarter marketing decisions.

1. Which Campaigns Are Being Targeted? (Fraud by Campaign)

• What it shows: This chart, typically a pie chart, breaks down the total blocked fraud by your individual Google Ads campaigns. It instantly shows you which campaigns are the biggest magnets for invalid traffic.
• How to use this insight:
  • Identify Problematic Campaigns: If a specific campaign has a disproportionately high fraud rate, it may be a sign that its targeting is too broad or that it's being targeted by a competitor or fraud network.
  • Optimize Your Spend: Consider reallocating your budget from high-fraud campaigns to better-performing ones, or refine the targeting (keywords, audiences, placements) of the affected campaign.

2. Where is the Fraud Coming From? (Fraud by Country)

• What it shows: This interactive world map visually highlights the countries where fraudulent clicks are originating. Darker shades typically indicate a higher volume of blocked fraud from that country.
• How to use this insight:
  • Refine Geo-Targeting: If you see significant fraud coming from countries you do not serve or do business with, you can add them to your campaign's "Location exclusions" list in Google Ads to immediately stop wasting money there.
  • Spot Unusual Activity: A sudden spike of fraud from a specific country can be an early indicator of a new attack targeting your ads.

3. What Kind of Fraud Are We Blocking? (Fraud by Type)

What it shows: This chart categorizes the blocked clicks by the reason we identified them as fraudulent. This helps you understand the nature of the threats targeting your ads.

The Official ClickSambo Fraud Types Explained:

Over-Threshold for Ad Clicks
This indicates classic click spam. It flags an IP address that has clicked on your paid ads an excessive number of times within a short period, which is not normal user behavior.

Fraudulent Behavior for Bot Clicks
This identifies a visitor as a bot based on their on-site actions. Our system detects non-human behavior—such as a lack of mouse movement, impossibly fast page scrolling, or other technical indicators—that are characteristic of automated software, not a real person.

Fraudulent Behavior on Ads with Bot Clicks
This is a high-confidence fraud indicator where a click on one of your ads is directly followed by clear bot-like behavior on your website. It combines paid click data with on-site behavioral analysis to confirm the visitor is a bot.

Manual Blocking
This category represents all IP addresses that you have personally blocked using the "Block" button in your dashboard. It allows you to easily see and track the threats you have taken action on yourself.

By using these three powerful widgets together, you can move beyond just blocking fraud and start making proactive, strategic decisions. Understanding the "who, where, and how" of the threats allows you to strengthen your campaign targeting, optimize your ad spend, and achieve better overall results.