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Using the Keywords Report to Refine Your Targeting

The Keywords Report, found under the "Keywords" tab, is an essential tool for optimizing your Google Search campaigns.

It allows you to see which specific search terms are attracting high levels of fraudulent traffic, helping you distinguish between high-performing keywords and those that are simply wasting your budget.

This guide will show you how to use this report to analyze your keyword quality and take action to improve your campaign's return on investment (ROI).

What the Report Shows

The report provides a detailed breakdown of fraud on a per-keyword basis.

1. The Keywords Data Table The main feature is a table that lists the keywords that triggered your ads, along with their fraud metrics for the selected time period.

• Keyword: The specific search term that a user typed into Google.
• Ad Clicks: The total number of clicks your ad received from this keyword.
• Fake Clicks: The number of clicks from this keyword that ClickSambo identified as fraudulent.
• Fraud Rate (%): The percentage of this keyword's total clicks that were fraudulent. Sorting the table by this column is the fastest way to identify your most problematic keywords.

2. The Fraud Breakdown Chart A visual chart often accompanies the table, showing the distribution of fraud across your top keywords, making it easy to spot outliers at a glance.

How to Take Action on Keyword Insights

Your goal is to use this data to refine your keyword strategy, ensuring your budget is spent on terms that attract real customers, not bots.

Scenario 1: A keyword has a consistently high fraud rate.

This often means the keyword is too broad, irrelevant, or is being targeted by automated bots.

• Actionable Steps:
  • Pause the Keyword: If a keyword has a very high fraud rate (e.g., over 40-50%) and a low conversion rate in Google Ads, it's a prime candidate for being paused. You are likely just wasting money on it.
  • Refine Match Type: If you are using "Broad Match" for a high-fraud keyword, consider changing it to "Phrase Match" or "Exact Match" in your Google Ads campaign. This narrows the audience and can significantly reduce irrelevant and fraudulent clicks.
  • Add Negative Keywords: Analyze the "Search terms" report in Google Ads for your high-fraud keywords. You may find your ad is showing for irrelevant queries. Add these as negative keywords to stop this from happening.

Scenario 2: A high-value keyword has moderate fraud.

Sometimes, your best-performing keywords will also attract fraud.

• Actionable Steps:
  • Trust ClickSambo's Protection: This is precisely where ClickSambo's automatic blocking shines. Continue to let our system block the fraudulent IPs targeting this valuable keyword, preserving your budget for the real customers who are also searching for it.
  • Monitor Closely: Keep an eye on the fraud rate for this keyword. If it begins to climb dramatically, you may need to analyze the search terms report again for new negative keyword opportunities.

By using the Keywords Report to prune low-quality keywords and refine your match types, you can build a more efficient and profitable Google Ads account.