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Understanding the Fraud Types Report

The Fraud Types Report, found under the "Fraud Types" tab, provides a powerful breakdown of why clicks from your Google Ads campaigns are being flagged as invalid.

By understanding the nature of the threats targeting your campaigns, you can gain deeper insights into the effectiveness of your protection.

This guide explains the different components of this report and how to interpret the data.

What the Report Shows

This report uses charts and a detailed table to categorize all blocked clicks by the reason they were flagged as fraudulent.

High-Level Fraud Distribution (Pie Chart) This primary chart gives you a quick overview of the main categories of fraud that ClickSambo has blocked. You'll typically see:

OverThreshold: Represents classic click spam, where a single source clicks your ads too frequently within a set period.

Fraudulent Behaviour: Indicates more sophisticated threats identified as bots based on their on-site actions and technical fingerprints.

Manual Blocking: Shows the portion of blocks that were initiated manually by you or a team member from the dashboard.

Detailed Fraud Reasons (Table & Secondary Chart) The detailed table provides the granular breakdown, showing the exact reason for every block. This is often accompanied by a secondary chart visualizing these specific reasons.

Examples of detailed reasons you might see:

Under the OverThreshold category: "3 Ad Clicks in 1 Day".

Under the Fraudulent Behaviour category: "Bot Score = 92" or "Data Center Origin".

This detailed view allows you to see precisely which of ClickSambo's rules and indicators are being triggered most often.

How to Use These Insights

While ClickSambo's system handles most threats automatically, understanding these patterns can inform your broader strategy.

If you see a high volume of Over-Threshold clicks... This suggests you are being targeted by less sophisticated click spam or perhaps a single, aggressive competitor. You can be confident that ClickSambo's automated IP blocking is effectively neutralizing these repeat offenders.

If you see a high volume of Fraudulent Behaviour (e.g., high Bot Scores)... This indicates you are being targeted by more advanced, automated bots. This highlights the importance of the Protection Plan, as its real-time, behavior-based blocking is the most effective defense against these threats.

For Advanced Strategy: By seeing which system rules are triggered most often, advanced users on our Protection Plan might get ideas for their own Custom Detection Rules to target unique suspicious patterns they observe in their own traffic.

The Fraud Types Report gives you a unique look into the tactics being used against your campaigns. Use these insights to appreciate the different layers of protection at work and to inform your high-level campaign strategies.