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Using the Campaign Report to Optimize Your Ads

The Campaign Report, found under the "Campaign" tab, allows you to drill down into your data and see exactly how fraudulent activity is distributed across your individual Google Ads campaigns.

This powerful view helps you identify which campaigns are under the most pressure from fraud, so you can make informed decisions about your budget, targeting, and overall strategy.

What the Report Shows

The report consists of two main parts that work together:

The Campaign Data Table This table lists each of your Google Ads campaigns and their key fraud metrics for the selected time period.

Campaign Name: The name of your campaign as it appears in Google Ads.

Ad Clicks: The total number of clicks received by that campaign.

Fake Clicks: The number of clicks for that campaign that ClickSambo identified as fraudulent.

Fraud Rate (%): This critical metric shows the percentage of the campaign's total clicks that were fraudulent. Sorting the table by this column is the fastest way to find your most affected campaigns.

The Fraud Type Breakdown Chart This bar chart provides additional context, showing you the types of fraud detected within the listed campaigns (e.g., Over-Threshold, Fraudulent Behavior). This helps you understand if a campaign is being hit by simple click spam or more sophisticated bots.

How to Take Action on Campaign Insights

This report is a diagnostic tool. Use it to ask "why" a campaign is underperforming and take action in your Google Ads account.

Scenario 1: A specific campaign has a very high fraud rate.

This may indicate that its targeting is too broad or it is being specifically targeted by bots.

Actionable Steps:

Review Placements: If it's a Display or Video campaign, click on the "Placement" tab in ClickSambo to see if specific websites or YouTube channels are the source. Exclude them in Google Ads.

Analyze Keywords: If it's a Search campaign, go to the "Keywords" tab to see if low-quality or overly broad keywords are attracting the fraud. Refine your keyword list.

Check Audience Targeting: Are the demographics or interest groups for this campaign too broad compared to your other, better-performing campaigns?

Scenario 2: Two similar campaigns have very different fraud rates.

If Campaign A has a 25% fraud rate and Campaign B has a 5% fraud rate, Campaign B is delivering much higher quality traffic for your budget.

Actionable Steps:

Reallocate Budget: Consider shifting ad spend from the high-fraud campaign to the cleaner one to maximize your return on ad spend (ROAS).

Learn from Success: Analyze the targeting settings of the low-fraud campaign (Campaign B) to see what lessons can be applied to your other campaigns.

By regularly using the Campaign Report to investigate your most vulnerable campaigns, you can proactively refine your marketing strategy and ensure your budget is working as efficiently as possible.